New Video Campaign Tells Recently Diagnosed HIV Patients ‘You’ve Got This’

Healthline and The World AIDS Institute team up to provide encouragement for those just learning to live with HIV

San Francisco-based health-info org Healthline and The World AIDS Institute‘s Timothy Ray Brown Foundation (TRBF) teamed up to launch a new video campaign that seeks to raise up those who were recently diagnosed with HIV.

The “You’ve Got This” initiative asks those who are living with HIV to offer advice and encouragement to those who are just beginning to live with the disease. It has already resulted in a hefty database of uplifting videos, including some from well-known athletes and entertainers, like Australian Olympian Ji Wallace who shares his “day to day basics of living with HIV.” In another, Project Runway alum Jack Mackenroth (see video below) spreads the message that “you’re no different than you were before your diagnosis” and that there is a “whole community of people out there who support you.” 

On top of compiling a database of positive encouragement, Healthline will donate $10 to TRBF, “the first and only organization in the 31-year history of AIDS created with the sole mission of finding a cure.”

The video submission process is simple record yourself, upload it to YouTube and fill out a quick form on You can learn more about how to do it  and access the entry form here.

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