Daily News Unveils Redesign, New Neighborhood-Centric Reporting

The Philadelphia Daily News today unveiled a total redesign of the paper, complete with a new logo and and other design changes that try to pack as much news into the little paper as possible. (The cover featured an attractive woman embroiled in scandal and a lament for the Eagles latest loss, so, you know, it’s still the Daily News.) Members of the paper’s staff spread out to public places across the city to serve free coffee and promote the paper—Editor Mike Days was at the Reading Terminal Market, for example—and a plan to be more neighborhood-centric: The paper printed contact information for the reporters now assigned to Philadelphia’s major regions. And, as if to prove the paper has joined the 21st century, the paper also unveiled free new apps for the iPad and Android tablets. Will all of this help reverse the paper’s well-documented circulation problems? We don’t know. We just can’t wait until the Daily Beast steals the new Daily News logo. [Philly.com]