That’s So Gay: What Would You Do for a Klondike Bar?

Two butch bikers hold hands just to get some free fudge

Is it or isn’t it homophobic? That’s what folks are asking about the latest Klondike ice cream bar commercial that features two biker dudes who must hold hands for all of five seconds – uncomfortably so – just to get their paws on the new Klondike bar with fudge.

But if this is all it takes to get some free ice cream, the dudes at the Bike Stop must be up to their leather chaps in it by now. And while we definitely agree that the ad makes major fun of male affection (and not in a good way), we can’t help but imagine these guys are really hungry Bears with a serious sweet tooth.

Tell us what you think: