BREAKING NEWS: Skirt Comes to the Shore!

I think that most of us Philadelphia ladies do it about the same: We’ve got our style, we’ve got our wardrobe. But we tweak it whether we’re in the city, or in the ‘burbs — or, if you go, down the Shore. For me, this means adding a bit more preppy, nautical, and casual when I’m in Avalon — perhaps a brighter color palette, a few more splashy prints. And that’s just what the new Skirt — the 2nd location of the Bryn Mawr mainstay — will be like: the beached-up closet of a fashionable lady from Philly.

Owner Maureen Doron is bringing a lot of the lines we love from the Bryn Mawr location down to her brand new Stone Harbor shop, but will be amping those up with a particularly beach-town feel, like Milly and Calypso. She’ll add in soft, casual tees and basics from Petit Bateau; preppy, fun, well-priced pieces from Pink Pineapple out of Nantucket; and oodles of accessories like sunhats, flip-flops from Diane von Furstenberg and Mystique, and even an updated version of those white-rope necklaces and bracelets you know you used to wear, now intertwined with thin leather strips, and best worn in a stack. Though she’s not carrying swim, she’ll have lots of chic, comfy cover-ups, lightweight cashmere knits, and she says, “White pants. Every kind of white pant imaginable to fit every kind of body imaginable. In all kinds of styles, fabrics, and price points. You need white pants!”  

The space itself — 272 96th Street, along Stone Harbor’s main drag in the 800 square-foot space that used to occupy Love The Cook — will be decked in Trina Turk for Schumacher fabrics (including the eye-catching paisley awning!), feature in-store cabanas for dressing rooms, and will even have a custom-made Skirt surfboard cruising on the wall.

“I am so excited for this resort location!” says Doron, who plans to be up and running by May 7th (open Thursdays to Mondays until Memorial Day; then 7 days a week) and to stick around through October. “I grew up going to the Shore, and I can’t wait to bring this beached-up closet to everyone down there.” I think I speak for all shore-goers when I say, neither can we.