Pulse: Philadelphicon: Electric Factory Concerts

The Electric Factory brings music to the masses

Live Aid. Hendrix. The Stones. Prince. Madonna. Zeppelin. Nirvana. If you’ve been lucky enough to see any of those shows in Philadelphia over the past 40 years, you can thank Electric Factory Concerts for the experience. In 1968, small-time talent agent Larry Magid bought an abandoned tire warehouse on Arch Street and founded the concert promotion firm that has since packed the Vet, JFK, the Spectrum and almost every other city venue, enduring in an industry replete with failures. Eyes rolled several years ago when EFC sold out, both literally and, in many minds, figuratively, to scary conglomerate Clear Channel (now Live Nation). But Magid, still at the helm at 65, and EFC continue to thrive, bringing music to the masses. Rock on.