Taste Readers

• 78% like to try new cocktails, spirits, or wines
• 67% enjoy alcoholic beverages; 3+ times per week
• 60% visit bars or night clubs; 1+ times per month
• 66% visit a Fine Wine & Good Spirits store; 1+ times per month
• 21% have special ordered a wine or spirit from Fine Wine & Good Spirits
• 41% visit a gambling casino; 1+ times per year
• 71% are married or in a relationship
• 52% have an annual household income of $60,000+

Gender

• 41% male
• 59% female

Age

• 55% 25 – 44
• 35% 45 – 64

DEMOGRAPHIC*

• Philadelphia Area – 31%
• PA Dutch Country – 23%
• Pittsburgh/Laurel Highlands – 20%
• Northeastern Mountains – 6%

Distribution

• More than 600 PA Fine Wine & Good Spirits stores
• All PA liquor licensees: 22,000
• Additional distribution at Philadelphia magazine events

Frequency

• Winter, Spring, and Fall issues: 250,000 printed copies per issue
• Holiday issue: 350,000 printed copies

*The Media Audit Jun-Aug 2013 and Taste Survey 2014