PHILADELPHIA MAGAZINE
Philadelphia magazine is so much more than a print publication—we’re an innovative multi-media company that leverages our print, digital, and experiential platforms to create integrated marketing campaigns for advertisers and powerful, relevant content for our readers.
- Philadelphia magazine
- Philadelphia Wedding
- Be Well Philly
- Philadelphia Design Guide
- Custom Publishing
- – Taste
- – Explore
- – Savor
- – Philadelphia Professional Planners Guide
- – Philadelphia Official Visitors Guide
Digital
- Phillymag.com
- – Be Well Philly
- – Birds 24/7
- – BizPhilly
- – Citified
- – Foobooz
- – G Philly
- – New + Opinion
- – Philadelphia Wedding
- – Property
- – Shoppist
- – The Scene
- – Ticket
Experiential
- Be Well Philly Boot Camp
- Be Well Philly Health Hero Challenge
- Be Well Philly Summer Yoga Flow
- Best of Philly®
- Philly CooksTM
- Philadelphia magazine’s Wine & Food Festival
- ThinkFest®
- Philadelphia magazine’s Trailblazer Award
- Philadelphia magazine’s Whiskey & Fine Spirits Festival
- …and more!
Engagement
1.5
is the average time
spent with each issue of
Philadelphia magazine
82%
of readers read
every issue
Action
75%
of readers dined
in a restaurant because of Philadelphia magazine
45%
of readers shopped in
a store because of
Philadelphia magazine
Knowledge
90%
of readers agree somewhat or very much that Philadelphia magazine helps them know their city better.
*Source: MMR Subscriber Study, November 2011
Demographics
AGE
2% are between 21-24
15% are between 25-34
8% are between 35-44
15% are between 45-55
59% are 55+
52
is the average age of Philadelphia magazine
readers
GENDER
44% male
56% female
MARITAL STATUS
60% married
EDUCATION LEVEL
95% attended college
44% postgraduate studies
AVERAGE HOUSEHOLD INCOME
$176,200
EMPLOYMENT
57% are employed in a professional, full-time position
17% are owners or partners in their business
AVERAGE NET WORTH
$1,500,000
Source: The Media Audit, June-August 2013. Monroe Mendelson Subscriber Study, November 2011.
Source: Ipsos Connect Subscriber Study 2015
Circulation
Philadelphia magazine reaches the region as the premier resource for dining, entertainment and so much more. It is featured in the most prominent locations in the market: hotels, supermarkets, drug stores, bookstores, train terminals, and airports.
852,425*
TOTAL REACH
114,818**
TOTAL PAID AND
VERIFIED CIRCULATION
110,000**
RATE BASE
Circulation DMA
(PUBLICATION: MARKET COVERAGE)
*Philadelphia magazine+: 123,994
National Geographic: 104,210
People: 99,809
O, the Oprah Magazine: 73,707
Cosmopolitan: 72,598
Glamour: 69,885
Martha Stewart Living: 60,821
Entertainment Weekly: 60,817
Newsweek: 58,884
Men’s Health: 58,373
Real Simple: 58,329
Redbook: 57,731
InStyle: 53,862
Bon Appetit: 44,796
Food & Wine: 39,332
Vogue: 36,958
Allure: 35,992
Vanity Fair: 32,984
New Yorker: 31,966
Elle: 30,771
GQ: 29,253
Conde Nast Traveler: 22,637
Architectural Digest: 23,356
House Beautiful: 21,926
Harpers Bazaar: 20,205
Wine Spectator: 18,595
Town &: Country: 15,331
Elle Décor: 14,819
Bride’s: 9,551
New York Magazine: 9,233
Martha Stewart Wedding: 5,265
* The Media Audit Jun-Aug 2013
** Source: June 2015 AAM Publishers Statement
+The 2012 ABC Magazine Market Coverage Report Identifies the DMA Circulation of National ABC Audited publications. The 2012 report lists the circulation of these publications in the Philadelphia DMA. This is the latest data available and is based on the 2011 ABC publishers data. For comparability, Philadelphia magazine’s total paid circulation for the August 2010 issue is 119,020 total paid subscribers as reported in our December 2011ABC publishers statement.
Total Population in the Philadelphia DMA – 8,077,567 Total Households -3,055,961
These materials contain confidential and trade-secret information from Metro Corp., and are intended for the use of only the individuals or entities to which Metro Corp., or its affiliates or subsidiaries, have delivered them. Any disclosure, copying, distribution, or use of this information to or for the benefit of third parties is strictly prohibited.
Awards
“Philadelphia magazine swept this year’s awards, claiming a stunning six prizes…[including] top honors in three writing categories.” – University of Missouri, The Best of City and Regional Magazines
2015 EXCELLENCE IN DESIGN: Philadelphia magazine, September 2014
2015 BEST BLOG COLUMN: Philadelphia magazine, “News & Opinion” (Joel Mathis)
2014 GENERAL EXCELLENCE: Philadelphia magazine
2014 ANCILLARY: GENERAL INTEREST: Philadelphia magazine, G-Philly
2014 COLUMN: Philadelphia magazine, “Suburbanista” (Vicki Glembocki)
2014 FEATURE STORY: Philadelphia magazine, “Patient No. 7” (Jason Fagone)
2014 LEISURE/LIFESTYLE INTERESTS: Philadelphia magazine, “Summer Guide”
2014 REPORTING: Philadelphia magazine, “Gosnell’s Babies” (Steve Volk)
2013 TOP ANCILLARY PUBLICATION: Philadelphia Wedding