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Ad Specs


Production Charges:

A fee will be assessed if an advertiser does not supply a complete usable file, and for files resupplied by an advertiser for revisions. Disk intervention on supplied files will  incur production charges except for correction of publisher’s errors.

Closing Dates:

Publisher is not responsible for reproduction or positioning if material is received after published closing date. All materials destroyed after one year. Disks will be returned upon request.

Ad Preparation

Platform: Macintosh format preferred. IBM/PC format accepted.

Software: Adobe Acrobat PDF (recommended)

PDF Settings: Hi-res PDF for press PDF/X-1a:2001 (recommended); All fonts embedded

Image settings:

  • Color images: 300 DPI
  • Monochrome images (Graphic & Art Settings): 1200 DPI
    • Note: Photoshop PDFs and PDFs created by Adobe PDF Writer are NOT recommended. Also accepted: InDesign, Quark Xpress, Photoshop (saved as a TIFF or EPS files), Freehand or Illustrator (with type converted to outlines and saved as an EPS files). Native files may be sent with all screen and printer fonts and all art files used in the ad.

Scans: All hi-resolution scans must be a minimum of 300 dpi at 100% of final print size. Black and white scans must be grayscale. Do not submit color files for black and white ads. 4-color scans must be saved as CMYK, not RGB. Do not use spot colors, or call your sales representative to discuss PMS ink charges.

Printing specifications: 20-25% dot gain. Heat-set web offset. Perfect bound. Jogs to head.

Prep specifications: 133 line screen. Screened tone values over 85% may print solid. Screen tone values under 3% may drop to white. Total density in any one area must not exceed 280%. Publisher can not guarantee legibility of 4-color knock-out type
below 7 points.

Ad Specifications

FULL PAGE

  • Full page non-bleed 7”(w) x 9 1/2” (d)
  • Full page Bleed Size 8 1/4” (w) x 10 3/4” (d)
  • Trim Size 8” (w) x 10 1/2” (d)
  • Live Area
  • 7 1/4” (w) x 9 3/4” (d)

SPREAD

  • Two Page Bleed Size 16 1/4” (w) x 10 3/4” (d)
  • Trim Size
  • 16” (w) x 10 1/2” (d) Live Area
  • Each Page 7 1/4” (w) x 9 3/4” (d)

PARTIAL

  • 2/3 page 4 1/2” (w) x 9 1/2” (d)
  • 1/2 Page vertical 4 1/2” (w) x 7” (d)
  • 1/2 horizontal 6 7/8” (w) x 4 5/8” (d)
  • 1/3 vertical 2 1/8” (w) x 9 1/2” (d)
  • 1/3 horizontal 4 1/2” (w) x 4 5/8” (d)
  • 1/6 vertical 2 1/8” (w) x 4 5/8” (d)
  • 1/6 horizontal 4 1/2” (w) x 2 1/4” (d)
  • 1/12 2 1/8” (w) x 2 1/4” (d)

Bleed specs on other size units available upon request.