3 New Boutiques to Shop — Plus the Latest Philly Shopping and Beauty News

Everything you need to know about Philly's hottest trends and designers.


philadelphia boutiques shopping beauty

Floral suit and gold earrings by Americae. | Photo: Trevor Dixon

Enterprising local fashionistas are no longer taking the risk of opening brick-and-mortar shops; they’re heading online instead.

1. Americae

Gabriela Guaracao, a Villanova grad born in Colombia, recently launched Americae, a feminine, floral-forward womenswear brand with Latin American roots.

Photographs courtesy Addison Bay.

2. Addison Bay

In September, Lilly Pulitzer alum Marguerite Adzick launched her company Addison Bay, which sells chic leggings and sports bras from upscale fitness lines.

Alice Alexander | Facebook

3. Alice Alexander

The East Falls-based label from designer Mary Alice Duff, offers colorful handmade apparel that’s size-inclusive.

The Latest Shopping and Beauty News in Philly:

Vegans Be Damned

philadelphia boutiques shopping beauty leather bag

Photo courtesy of Tesoro Design.

If you love your moto jacket, you might want to consider leather earrings — or really anything at Tesoro Design, a Grad Hospital shop recently opened by FIT grad (and Media native) Brit Reed. She makes many of the goods — from bracelets to wallets to stylish carryalls — and cleverly uses leftover scraps to craft smaller items. 1533 South Street, Grad Hospital.

(Really) High Fashion

philadelphia boutiques shopping beauty joie digiovanni lit

Joie DiGiovanni’s weed-inspired “LIT” collection. | Photo courtesy of Joie DiGiovanni.

Pot smoking is a clandestine activity no more — if you don’t believe us, just walk outside and take a whiff — which is probably why Bala Cynwyd-based jewelry designer Joie DiGiovanni’s weed-inspired “LIT” collection has been flying off shelves. (The mention in Vogue helped, too.) The earrings and bracelets are made from 14-karat gold, diamonds, emeralds, sapphires, and AAA freshwater baroque pearls. Starting at $1,935 at Latrice, Bryn Mawr.

Bye-Bye, Bad Hair Days

Got a new Cherry Blow Dry Bar around the corner from your house? Expect one soon. This quick-fix salon, started by a pair of locals two years ago (“Cherry” as in “Cherry Hill”), just inked a deal to bring 60 locations out West, to add to the 18 that exist hereabouts. There are reasons these joints are big hits: same-day appointments, in-and-out blowouts, braid and makeup services, plus a membership option that gets you regular smoothings for as little as $35.

A Fresh Take on an Old Fave

philadelphia boutiques shopping beauty eaves townhouse

Eaves Townhouse in Wayne. | Photo: Claudia Gavin

The Wayne location of Eaves has relaunched as Eaves Townhouse. Don’t stress — the stuff you love (Isabel Marant, Dries Van Noten) is still available, but now there’s a whole lot of extra, including made-to-order items (like custom-painted and patched military jackets), collaborations (limited-edition Loren Stewart jewelry, Monrow tees) and more. 105 North Aberdeen Avenue, Wayne.

Published as “Market Report” in the October 2018 issue of Philadelphia magazine.



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