Okay, so here’s the deal. Todd Carmichael–the man behind La Colombe, the man responsible for the caffeination of a significant percentage of Philadelphians on any given day–is kind of a weirdo. But he’s also kind of a genius weirdo because, among other things, he’s the guy who came up with the idea for putting La Colombe draft lattes in cans. (He also walked, alone, 700 miles across Antarctica to the South Pole, but that’s a whole other story.)
We now have two large pieces of news regarding both said cans and Carmichael’s inherent oddity (or, one might say, excellent marketing instincts). First, La Colombe canned draft lattes are about to be released nationwide in a bunch of big-name stores (something that’s never been done before).
And second, Todd Carmichael is launching a draft latte into space. Which has (as far as I know) also never been done before.
We have a video. You should really check it out.
First, let’s get this out of the way.
It was announced on Friday that after almost a year of selling draft lattes only online, at La Colombe stores and through a few select retailers, starting in January La Colombe’s product is going to be available nationwide. We’re talking Whole Foods, Target, Wegman’s, Ralph’s, Safeway…basically everywhere.
Secondly, in order to celebrate this news, Carmichael (obviously) decided to send a can of draft latte into space. Because who wouldn’t, right? There’s a teaser video of what he’s planning, and we’ve got it right here.
Now the official lift-off hasn’t yet been scheduled, but we do know that it’s going to be soon, that he’s going to be attaching a bunch of Go-Pro cameras and GPS trackers to his can / weather balloon contraption, and that he’s going to be live streaming the whole thing. You can check out La Colombe on the social media platform of your choosing for more information on the big day.
But in the meantime, now that I know that launching stuff into space is so easy(ish?), I have a 1970’s vintage Millenium Falcon at home that I think deserves the chance to fly again…
La Colombe [f8b8z]
Source URL: https://www.phillymag.com/foobooz/2016/12/19/la-colombe-draft-lattes-in-space/
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