Philadelphia Union Gets Lots of Bread from Bimbo

The Philadelphia Union has inked a sponsorship deal with mega baker Bimbo. The four year, $12 million deal will put the Bimbo brand on the front of the team’s jerseys. The Bimbo name may draw snickers, but the company, whose US headquarters is located in Horsham, is no joke. 2010 will see the U.S. arm make close to $6 billion. Bimbo also owns the well-known Boboli, Entenmann’s,  Stroehmann and Thomas’ English muffins brands. Most recently the company purchased Sarah Lee’s North American Fresh Bakery business for $959 million.

Bimbo Bakeries US [Official Site]
Union soccer team wins sponsorship from Bimbo Bakery [Philadelphia Inquirer]
Philadelphia Union’s Jersey Sponsors… Bimbo Bakeries [The 700 Level]