He Said, She Said: Draft Beer
The comments in our Happy Nights at Table 31 post sparked an interesting IM debate this morning at Foobooz World Headquarters.
Tonyjlive is disappointed that a high-end restaurant like Table 31 is offering Coors Light on draft. Henry replies, that’s what he enjoys and what’s wrong with that?
We’d like to hear what you think.
foobooz: Tonyjlive is sighing that Table 31 serves Coors Light on draft.foobooz: Henry retorts that he likes to drink Coors Light at restaurant’s of Table 31’s caliber.foobooz: My feeling is, if you want to offer such swill, offer it in a bottle. Your draft list, like your wine list defines your restaurant or bar.kirsthenri: I think it says more about the restaurant’s clientelekirsthenri: that is what comcasticans want to drinkkirsthenri: sad but truekirsthenri: a good restaurant pleases its customers
kirsthenri: knows its audiencekirsthenri: that’s why Grey Lodge serves swill toofoobooz: and is defined by it. You say the Grey Lodge is a beer bar where locals drinking Coors Light also feel at home.kirsthenri: yes, but his top moneymakerkirsthenri: he told me when I interviewed himkirsthenri: was Miller Litekirsthenri: or something like thatkirsthenri: it’s a business decisionkirsthenri: I think if they don’t offer other options, then it’s worth smacking them downkirsthenri: you don’t have to drink coors lite therefoobooz: but do you think there’s any validity to my theory that if you want swill, drink it from the bottle. Your drafts are what define you?kirsthenri: nokirsthenri: I think drafts are bigger moneymakers than bottleskirsthenri: bigger profit marginkirsthenri: I think in theoretical lala land, your theory is not a bad onefoobooz: right.kirsthenri: but in reality, in these economic timeskirsthenri: not so muchkirsthenri: also, I really don’t think you can force people to not drink coors litkirsthenri: litekirsthenri: I don’t have to drink itfoobooz: Yeah but when you’re offering quality food prepared well for a discount but then only offer cheap swill beer discounted you’ve told me you don’t think the beer matters.kirsthenri: well, that’s a good pointkirsthenri: but the cheap swill beer is probably subsidizing the cheaper foodkirsthenri: so you can’t have both at happy hourfoobooz: hmmmmkirsthenri: sorry, I’m going to have to go with the proletariat on this one
So what do you think Foobooz readers, does it matter that Table 31 serves Coors Light on draft?
