He Said, She Said: Draft Beer
The comments in our Happy Nights at Table 31 post sparked an interesting IM debate this morning at Foobooz World Headquarters.
We’d like to hear what you think.
foobooz: Tonyjlive is sighing that Table 31 serves Coors Light on draft.foobooz: Henry retorts that he likes to drink Coors Light at restaurant’s of Table 31’s caliber.foobooz: My feeling is, if you want to offer such swill, offer it in a bottle. Your draft list, like your wine list defines your restaurant or bar.kirsthenri: I think it says more about the restaurant’s clientelekirsthenri: that is what comcasticans want to drinkkirsthenri: sad but truekirsthenri: a good restaurant pleases its customers
kirsthenri: knows its audiencekirsthenri: that’s why Grey Lodge serves swill toofoobooz: and is defined by it. You say the Grey Lodge is a beer bar where locals drinking Coors Light also feel at home.kirsthenri: yes, but his top moneymakerkirsthenri: he told me when I interviewed himkirsthenri: was Miller Litekirsthenri: or something like thatkirsthenri: it’s a business decisionkirsthenri: I think if they don’t offer other options, then it’s worth smacking them downkirsthenri: you don’t have to drink coors lite therefoobooz: but do you think there’s any validity to my theory that if you want swill, drink it from the bottle. Your drafts are what define you?kirsthenri: nokirsthenri: I think drafts are bigger moneymakers than bottleskirsthenri: bigger profit marginkirsthenri: I think in theoretical lala land, your theory is not a bad onefoobooz: right.kirsthenri: but in reality, in these economic timeskirsthenri: not so muchkirsthenri: also, I really don’t think you can force people to not drink coors litkirsthenri: litekirsthenri: I don’t have to drink itfoobooz: Yeah but when you’re offering quality food prepared well for a discount but then only offer cheap swill beer discounted you’ve told me you don’t think the beer matters.kirsthenri: well, that’s a good pointkirsthenri: but the cheap swill beer is probably subsidizing the cheaper foodkirsthenri: so you can’t have both at happy hourfoobooz: hmmmmkirsthenri: sorry, I’m going to have to go with the proletariat on this one
So what do you think Foobooz readers, does it matter that Table 31 serves Coors Light on draft?