Is Dive A Life Threatening Term?

Sunday’s Inqlings column reported that Atlantic City’s Irish Pub is suing MetroCorp, which publishes Philadelphia Magazine, because the bar was called a dive.

“Defendant characterizes the customers . . . as likely to be ‘broken-down blackjack addicts’ and ‘self-professed black sheep of the family,’ ” the suit says, adding that the label will hurt the pub’s chances at further expansion. Pub attorney Michael J. Malloy included with the filing a statement from a consultant who opined that the “dive” tag was “dangerous and life-threatening to this business.”

So is being called a Dive a term worth suing over?
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Inqlings | A.C. pub sues over ‘dive’ review