Here’s How Much Philly Will Spend Shopping Online for the Holidays
With this Cyber Monday projected to be the largest e-commerce day in history, local shoppers are going all in.
Shoppers got really busy over the weekend beginning on Thanksgiving Day, and a report from Adobe Digital Insights predics that Cyber Monday will only top the weekend’s sales.
A record $5.03 billion was spent online by the end of Black Friday, up from the $4.3 billion that was spent in 2016, according to Adobe, but Cyber Monday is expected to generate $6.6 billion in sales, making it the largest online shopping day in history.
And as for Philly in particular, Deloitte’s annual survey of consumer holiday spending trends says Philadelphians plan to spend higher than the national average. When compared to national responses, Greater Philadelphia respondents said they will spend $1,293 online compared to the national spend at $1,226. And this is an increase from the 2016 when Philadelphians said they planned to spend $1,010, compared to the $998 national spend.
Philadelphians have also increasingly indicated the internet as their top destination to shop this season. 54 percent of Philadelphia respondents said it was their top destination, on par with the national average of 55 percent — up from 43 percent in 2016.
Here are some other major shopping trends from Adobe this season so far:
Top-selling items on Black Friday included the Nintendo Switch, Hatchimals & Colleggtibles toys, PJ Masks, L.O.L. Surprise Dolls, Ride On Cars (all brands), as well as Chromecast and Roku streaming devices.
Mobile shopping still on the rise
Shoppers increasingly made purchases via mobile devices on Black Friday, driving 54.3 percent of visits and 36.9 percent of revenue.
Where the discounts are
As of Black Friday, the highest discounts are in computers, followed by TVs and toys. On Cyber Monday, the best deals will be for toys. And on Giving Tuesday, pet products and furniture and bedding will see the best deals.
Small Business Saturday trended slightly lower than expected
The early hours of Small Business Saturday saw $0.32 billion in online spend, and smaller retailers saw higher sales activity on smartphones.