Best of Philly

Best Social Media

2024 Best Bizarre Internet Story

Megan Boni

We admit that there are things about TikTok that still confound us. For instance, how a young woman from the Main Line can post a 19-second video of herself singing “I’m looking for a man in finance,” caption it “Did I just write the song of the summer?” and then have that become the actual song of the summer. It all happened to Boni, a.k.a. Girl on Couch, who tells us she’s signed a music deal with Universal. Modern living! Read More »

Website

2022 Best Use of Twitter

Temple’s “TEMPLE” Tweet

TU’s official Twitter account issued this mysterious one-word pronouncement last December that inspired a series of hilarious replies, among them from @NavyYardPhila (“Navy Yard”) and ESPN SportsCenter’s Ron Redden Jr. (“Points were made.”) Our pick of the lot, though: local journalist Jim MacMillan’s plaintive “Who hasn’t accidentally tweeted their password before?” Read More »

2022 Best Use of TikTok

TechOWL’s TikTok Videos

This series by TechOWL (“Technology for Our Whole Lives”), part of Temple’s Institute on Disabilities, introduces ­viewers to clever gadgets designed to aid those challenged by everyday tasks like fastening buttons, opening bottles and pulling on socks — and has gone viral for it. Read More »

2021 Best Social Media Pro

Nathan Allebach, The Steak-umm Twitter Guy

At a time when social media was so poisonous you needed ipecac to check your mentions, the Twitter handle of Reading-based Steak-umm, proud maker of “frozen beef sheets,” emerged as a panacea, debunking conspiracies and bad science, delivering vital public-health info, and proffering processed-meat facts. That the, er, whiz behind the account, Philly’s Nathan Allebach, did it without ever letting you forget he’s just a corporate shill was a bonus layer of genius. Read More »

Website