YUM: Michael Solomonov Gets His Very Own Sweetgreen Salad
Look at Sweetgreen, so crafty with ways to make their product — the lowly salad — one of the most exciting foods money can buy. Besides appealing to youngins with branded store sign verbiage (see: Beyonce and Kanye West references like “hot sauce in my bag, er, bowl” and “I made that peach famous”), they collaborate with big names in food — David Chang (Momofuku), Dan Barber (Blue Hill), Jessica Koslow (Sqirl) — to keep the menu fresh and relevant. It’s a pretty neat business model — even Kendrick Lamar has his own salad: Beets Don’t Kale My Vibe.
And on April 28th, Philly’s own Michael Solomonov will join these celebrity-types with Sweetgreen’s Zahav Bowl.