Move Over, Tory Burch: Fitbits Might Actually Become Stylish Now Thanks to Public School
First, Fitbit partnered with Tory Burch to create stylish(ish) ways to wear your pedometer. Then, Apple teamed up with with Hermés to create the most wildly expensive yet elegant smart watch. With Apple now backing the Costume Institute for this year’s Met Gala (titled “Manus x Machina: Fashion in an Age of Technology”), it’s safe to say the space between fashion and tech is closing – and quickly. We say, thank goodness, because we were starting to think we had to give in to clunky rubber Fitbits for the rest of eternity.
Enter Public School, the New York-based streetwear brand that’s one of the buzziest names in fashion right now. They collaborated with Fitbit on a tech accessory line for the new Alta tracker, debuting their collection this past Sunday at their NYFW show. Read more »