Nike Is Done Making Wearable Fitness Trackers




Bad news for Nike+ FuelBand SE fans: Nike is done creating new wearable fitness trackers, according to CNET. Last week, the company fired the majority of the team responsible for the development of their wearable FuelBand fitness tracker and it looks like they won’t be putting together a new team anytime soon — as CNET states, the company seems to have “shelved all future physical product projects under the Digital Sport helm.”

In the fall, the company was planning to release a new, slimmer version of the FuelBand, but cancelled the project. So if you were hoping to upgrade your Nike fitness tracker, you’re out of luck. But the good news is this: The company will continue to sell the second-generation FuelBand, at least for now.

As Nike spokesman Brian Strong told CNET, “The Nike+ FuelBand SE remains an important part of our business. We will continue to improve the Nike+ Fuelband App, launch the new METALUXE colors, and we will sell and support the Nike+ FuelBand SE for the foreseeable future.” So rest easy, FuelBand fans: You don’t need to switch over to the Fitbit quite yet.

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