Local College Students Are Marketing a Limitless Super Pill

Wouldn’t it be awesome to be able to get everything done that needs doing(and kick ass at it to boot) and still have energy to, oh, I don’t know, go out and party all night long? College of New Jersey sophomore Ryan Dolan thought so, after seeing Bradley Cooper in 2011’s Limitless. In the movie, Cooper’s character starts taking a pill, called NZT-48, that gives him hyper-improved intelligence and boundless focus—basically like Adderall on Adderall. (On Adderall.)

And so Dolan set out to create a real life super pill that could do just that. He’s now the CEO of Naderol, a company that produces what’s marketed as an all-natural, focus-enhancing dietary supplement, dubbed (not by the FDA, mind you) as the safe, effective alternative for people who might abuse prescription drugs such as Adderall. As The Daily Pennsylvanian reported, Penn sophomore Luke Roskowinski joined the company as CFO in August 2012, noting the misuse of Adderall on Penn’s campus and others across the country. “There’s no need to abuse prescription drugs if you can achieve the same effect with something that’s not harmful to you and that’s not drug abuse,” he told The DP. A liquid shot rather than a pill (think Five Hour Energy), Naderol supposedly starts working as quickly as 15 minutes you chug it, and its effects last five to six hours. Too good to be true?

Maybe. Roskowinski said that the natural ingredients in the pill are meant to stimulate major neurotransmitters in the brain while simultaneously calming down brain function, giving you both a jolt and more focus. But … it’s little contradictory, no? “It would be like saying you should give someone Adderall and give them Valium at the same time,” Anjan Chatterjee, professor of neurology at Penn, commented in the article.

There’s no clinical evidence to prove Naderol’s effectiveness one way or another. Products like Naderol don’t need FDA approval to come to market; as a dietary supplement, it must simply meet a few FDA requirements of what can and can’t be on its ingredient list, and this product apparently passes muster. Naderol is currently sold online and through 110 campus representatives that sell the product to their peers on almost 70 campuses.