Marvel Experience Cancelled For the Rest of the Summer

Turns out Philadelphia will be its one and only stop.

“The Marvel Experience,” the high-tech traveling interactive theme park that closed in Philly over the weekend, has been cancelled for the entire summer, meaning that Philadelphia is the last stop on the tour that was supposed to include Chicago, New York and Saint Louis. We became suspicious about the messy inner workings of the event when organizers had to postpone its opening in Philly by a week. AP provides a little more insight:

Producers of the show that includes 360-degree projections, holograms and a 4-D motion ride said Sunday its big debut in Philadelphia will be its one and only stop. The Chicago, New York and St. Louis legs have been cancelled.

Refunds will be available. No reason was given for the show’s abrupt cancellation.

It’s another black eye for co-producers Michael Cohl and Jeremiah J. Harris, whose “Spider-Man: Turn Off the Dark” was a costly failure on Broadway. Hero Ventures, a Los Angeles-based entertainment company, and Marvel Entertainment also produced the tour.

The $30 million show had previously made stops in Phoenix, Dallas and San Diego before being retooled for the current run.

The A.V. Club has a little more insight into the actual problems “The Marvel Experience” was facing:

It seems the tour was plagued with issues from the start: Last year, Bleeding Cool published multiple round-ups of scathing Yelp reviews to help temper expectations after the traveling theme park debuted in Phoenix and Scottsdale. While it’s entirely possible that Arizonans are among the more exacting Marvel fans, their complaints of technical glitches and near-interminable lines were echoed by Yelpers in Dallas, including one guy who suggested unmanning himself might make for a more pleasant time. Philadelphians have yet to really weigh in on the matter, but so far it seems that the only thing the management has executed well is the refund policy.