Questlove Even Makes Amazing Commercials

His ad for Guitar Center is actually soulful.

Yeah, we love Questlove:

Artist Direct reports:

2014 marks 50 years of Guitar Center helping artists make music.

Continuing this tradition, the retailer is launching a new campaign and tagline entitled “All We Sell is the Greatest Feeling on Earth,” a renewed declaration on the brand’s mission to share that experience with the world.

The music instrument retailer named The Roots’ Questlove as the campaign’s first Ambassador. Philly, yo!