Opening Night at the New Joan Shepp

The Philly fashion trailblazer has a storefront again.

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Wednesday night Joan Shepp officially opened her new store at 1811 Chestnut Street. The trailblazing Shepp’s flagship store was on Walnut Street for nearly two decades before it was chased from Philadelphia’s Rodeo Drive by rising rents. Joan Shepp then headed for the posh Shops at Liberty Place; although it was very lovely, she yearned for a storefront with the glorious window displays that we’d all grown to love. She’s found that in the beautiful new 9,000-square-foot showroom she now calls home.

Joan and daughter Ellen Shepp attract a fashionable crowd to their store, which carries both men’s and women’s clothing, and houses an array of designer labels including Moschino, Balenciaga, Jil Sander,  Rick Owens and Phillip Lim. The crowd at the opening night party was just as eclectic and fabulous.  There were live models in the window facing Chestnut Street, and earlier in the night Mike Jerrick, and new co-host Alex Holley from Fox 29 modeled.


Food was provided by all the Starr restaurants, and over a 1,000 macarons were made by Parc restaurant’s pastry chef. Denise Fike created a mural of guests who attended the soiree, as models roamed the store’s three rooms and outdoor space with the latest fall collections.

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HughE Dillon covers parties, events and more for Philadelphia magazine’s The Scene. You can follow him on Twitter at @iPhillyChitChat and visit his daily online social diary PhillyChitChat.com.

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