A Yuengling Brewery building in Tampa caught fire on Saturday night. Despite extensive damage, estimated at $1 million, no effect is expected to brewing production or distribution. As Simon Wood points out, the million dollars represents .07% of Dick Yuengling’s net worth.
Yuengling Brewery Catches Fire, Loses $1 Million [Morning Call via Philadelphia magazine]
Saturday night, Yuengling’s Tampa brewery caught fire, causing about $1 million in damage. No employees were hurt (none were there) and the fire won’t hurt the actual beer-making. This story should remind us of two things.
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After almost 25-years, D.G. Yuengling and Sons will again be shipping their beer to Massachusetts. And when our sister publication, Boston Magazine posted the news, they racked up an amazing 27,000 Facebook likes (and counting) on the post. So if Facebook likes are the gauge of anything, it’s going to be a successful return for Yuengling.
Yuengling Is Bringing Beer Back to Massachusetts [Boston Magazine]
Boston Magazine published an item today expressing great joy that Yuengling would be exporting to Massachusetts for the first time since 1993. The reason they pulled out, apparently, was because demand was too high, and the little Yuengling that could wasn’t able to meet it. Well, times have changed.
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Earlier this year, it came out that Dick Yuengling, brewer of Yuengling, was accused of skimping on his city taxes and defending it. Now, he’s at it again, lobbying for Pennsylvania to become a right-to-work state. (Look, whatever you think of organized labor, that would be pretty extreme move for a rustbelt state like PA. And if pro-PLCB Republicans are any indication, having your entire state controlled by the GOP does not mean right-to-work is at all imminent.) He’s also calling for the state to reduce the capital stock and franchise tax. And he’s crying poor: “Yuengling says he’s not worth a billion dollars, despite his inclusion earlier this year on a Forbes magazine list of billionaires.” Also, if my anti-Yuengling bias weren’t clear enough: Yuengling is a terrible beer. [WITF]
Deadspin has published a completely subjective and non-scientific ranking of the “36th Best Cheap Beers” in the country. Yuengling, sandwiched between Busch Light and Bud Light, comes in 25th. Here’s the accompanying blurb:
Why are people so into Yuengling? It’s quite popular among the Pennsylvania ex-pat community, which is odd given that the beer sucks and Pennsylvanians don’t strike me as an excessively prideful or self-important lot.
I agree completely. Yuengling is a staggeringly overrated beer. Problem one: It tastes like dishrag juice. Problem two: Their “Porter” tastes identical to the Lager. Problem three: It’s really heavy for a crappy beer, meaning it’s harder to hold your nose and guzzle a six pack for purely utilitarian reasons. So why do we insist on drinking it? (And by “we” I mean “you.”) I suspect that because it comes in bottle form and has a rich history, it feels like a craft beer. Only California produces more craft beer than Pennsylvania–you’d think we’d have better taste.
Next time you as for a Yuengling Lager, someone many ask you if you mean the beer or the sauce. Yuengling has partnered with All-N-Food to produce a line of barbecue sauces created with Yuengling’s Lager, Porter and Black & Tan. Yuengling also has unveiled a line of hot sauces based around their Lager.
But that’s not all, tomato sauces, soup and salad dressings are also in the works.
Look for the barbecue and hot sauces to be on Food Lion shelves (and at the Pottsville brewery) before the Super Bowl with wider distribution to follow.
Yuengling Sauces [All-N-Food]
Yuengling, the oldest and largest American brewery is raising a glass to the awesome beer city of Philadelphia. On Friday, September 28th at exactly 6:30 p.m. a toast from fifth-generation owner Dick Yuengling will go out across the city at almost 250 bars. You could watch the toast be given from the Pottsville brewery on Comcast SportsNet, or you could be a real card-carrying Philadelphian and go get some free beer.
Here’s how. Read more »
Pottsville’s Yuengling Brewery and its Philadelphia area distributor, Origlio Beverage have chosen Neiman as its new ad agency to help the beer brand grow in the Philadelphia market, a market that played a huge role in Yuengling’s growth but one that has become increasingly competitive over recent years.
The new campaign, which will begin in the Fall will aim to enhance the ties between “Lager” and Philadelphia. Yuengling was founded in 1829 and is America’s oldest brewery. And with the sale of Anheuser Busch to foreign interests, Yuengling can also claim to be the largest American-owned brewery.
Neiman has been around for 32 years and is the agency responsible for Philly Steakout and has previously worked with another Pennsylvania brewer, Troegs.
Yuengling [Official Site]
Neiman [Official Site]
Joe Sixpack asked Yuengling’s owner Dick Yuengling if he would have any divided loyalties because of the Tampa outpost of his Yuengling Brewing Co.
â€œNo way,â€ Yuengling told me. â€œIâ€™m with the Phillies all the way. Iâ€™ve been a Phillies fans since 1955, when the Aâ€™s left town.â€
Yuengling bleeds Phillies red [Beer Radar]
Yuengling Brewing Co. [Official Site]