Earlier this morning, registration officially opened for the second annual Yuengling Oktoberfest 5K, a run in Bethlehem with — you guessed it — free beer at the finish line. Read more »
Fans of Yuengling beer will be featured in the company’s new ad campaign, the Boston Globe reports.
Boston ad firm Allen & Gerritsen, which recently won the brewery’s business — the firm also has a Philly office — plans on a particular focus of all the skin art the company’s fans have done. Read more »
The Friday festivities will run from 5 p.m. to 1 a.m. and will feature Sly Fox and Weyerbacher as the featured breweries. All you need is a free wristband and proper ID to attend. There will also be Beer Quizzo and a Brewer talk from Sly Fox’s Brian O’Reilley.
Saturday’s festivities run from 12 to 8 p.m., serving beers from Yuengling, Twin Lakes, Evil Genius, and Cape May Brewery. Live music will also be on hand. Sunday’s events will be from 1 p.m. to 5 p.m., with brews from Dock Street and wine from Hauser Estate Winery. A home brewing demonstration will also be part of the day.
The events are completely free, and attendees can have up to six two-ounce samples per person.
Find more information on the Delaware Waterfront’s web site.
The Lodge at Winterfest [Foobooz]
He hasn’t been inaugurated yet, but incoming Gov. Tom Wolf already has a scandal on his hands.
State Rep. Mike Vereb on Thursday appeared on Dom Giordano’s radio show and said that Yuengling beer is not being served at Wolf’s inaugurral events this weekend — probably as political payback for the company’s support for “right-to-work” laws opposed by labor unions.
I know, I know—why are we talking about Octoberfest in April?, you ask. Here’s why: Because the Yuengling Light Lager Jogger, the brewery’s springtime 5K that’s coming up this weekend, is always a quick sell-out, so I wanted to give you plenty of lead time on Yuengling’s just-announced second race on tap for later this year.
Remember way back in September when we told you about a non-beery branch of the Yuengling family getting back into the ice cream business? The deal was, they were planning on restarting their dairy business and getting back into pushing their historic ice cream (one of the things the family did during Prohibition in order to weather the sudden cutting off of their beer income), with a planned production date for the first batch scheduled for some time in March of 2014.
Well, apparently the public’s response to the return of Yuengling ice cream was so positive that the family has pushed up the date. The first production run actually started yesterday at Leiby’s Dairy in Tamaqua.
A Yuengling Brewery building in Tampa caught fire on Saturday night. Despite extensive damage, estimated at $1 million, no effect is expected to brewing production or distribution. As Simon Wood points out, the million dollars represents .07% of Dick Yuengling’s net worth.
Saturday night, Yuengling’s Tampa brewery caught fire, causing about $1 million in damage. No employees were hurt (none were there) and the fire won’t hurt the actual beer-making. This story should remind us of two things.
After almost 25-years, D.G. Yuengling and Sons will again be shipping their beer to Massachusetts. And when our sister publication, Boston Magazine posted the news, they racked up an amazing 27,000 Facebook likes (and counting) on the post. So if Facebook likes are the gauge of anything, it’s going to be a successful return for Yuengling.
Yuengling Is Bringing Beer Back to Massachusetts [Boston Magazine]
Boston Magazine published an item today expressing great joy that Yuengling would be exporting to Massachusetts for the first time since 1993. The reason they pulled out, apparently, was because demand was too high, and the little Yuengling that could wasn’t able to meet it. Well, times have changed.