Unless you live under a rock, you’ve heard that Queen of the Tweens Katy Perry was in town for a show. After the show, she climbed the Art Museum steps—wearing a pepperoni pizzza onesie. (Yep, this was not a mere hoodie, as previously reported. It was a full top-of-head-to-tips-of-toes onesie). If you’re going to wear a greasy-looking slice of pizza, might as well go for broke, right?
The latest in gross-out apparel marketing techniques? Naming your product—a pair of pajamas, possibly the most innocuous garment that exists—after a vagina. Welcome, folks, to the Vajamas, a pair of straight-legged, relaxed-fit pants that—according to Betabrand, the San Francisco-based online clothing company that makes them—are “quite possibly the softest pants on the planet.” That would be thanks to the material, a fuzzy synthetic fleece that Betabrand calls (wait for it) Vagisoft.