Coming Next Month: Urban Outfitters Fitness Brand

Shoppist’s sister site Be Well Philly spilled the details on Without Walls, the new Urban Outfitters outdoors and fitness brand slated to launch March 1st. The promo video is enticing (it almost makes me want to go camping) and the gear looks cool—bright patterned tights, colorful sports bras, colorblocked windbreakers, one questionable bodysuit. Surely it will be a more affordable option than Lululemon, which I’ve come to think of as the John Galliano of workout wear: pretty to look at, uber-expensive, and always embroiled in some sort of controversy.

But there’s a hitch.