Victory! Whole Foods Sells Wine Now

WholeFoodsWine

If you live in Center CityWynnewoodDevonGlen MillsPlymouth Meeting or Allentown, your local Whole Foods now sells wine.

No, really! Basically, if the store you’ve been going to for your cruelty-free cleaning products and free-range alfalfa also sells beer, then they will now be selling wine, too. And this all just started today.

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You Can Now Buy Wine At Whole Foods

WholeFoodsWine

If you live in Center City, Wynnewood, Devon, Glen Mills, Plymouth Meeting or Allentown, your local Whole Foods now sells wine.

No, really! Basically, if the store you’ve been going to for your cruelty-free cleaning products and free-range alfalfa also sells beer, then they will now be selling wine, too. And this all just started today.

Read more »

This Laid-Back Dieting Approach Is About to Be Huge — And More Insights From Whole Foods’ 2017 Trend Predictions 

Purple everything, including veggies, will be big in 2017, according to the folks at Whole Foods. |  william87/iStock.com

Purple everything, including veggies, will be big in 2017, according to the folks at Whole Foods. | william87/iStock.com

When Whole Foods Market buyers and experts announce their top trend predictions in the food arena, I have to wonder if it’s a chicken-or-the-egg situation. Like, does a food trend become a food trend because Whole Foods says it’s trendy, or was it already a trend before Whole Foods took notice? Regardless, last week, Whole Foods Market’s global buyers and experts — the folks who spot trend for their 465 stores — announced their list of the top 10 food trends to look out for in 2017, and they’re making us hungry.

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The Checkup: Whole Foods Employees Spill on How to Save Money

The new produce section at Pennsylvania Avenue's new Whole Foods Market | Photo by Adjua Fisher

The new produce section at Pennsylvania Avenue’s new Whole Foods Market | Photo by Adjua Fisher

• I will never tire of learning ways to cut down on my seemingly always astronomical Whole Foods grocery bill (I like overprice kombucha — sue me). If you are constantly looking for ways to stop your receipt from inducing tears, take note of these money-saving tricks and tips from Whole Foods employees. [Thrillist]

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The Checkup: Whole Foods Is Getting in on the Meal-Kit Delivery Business (Whole Foods Addicts, Rejoice!)

• Yesterday, the folks over at Grub Street let us all know that Whole Foods will be taking its rewards program nationwide (I know, we’ve already got that in Philly — yawn). But that’s not the only change Whole Foods is making. They also have plans to up their meal-kit game, with Whole Foods’ CEO John Mackey saying in an earnings call that more ready-made meal solutions are a comin’ and folks will be able to buy them in stores (which you can do at Whole Foods’ new Pennsylvania Avenue location already) or have them delivered to your door. Ooooh! [Grub Street]

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There’s a Free Group Run to the Shiny New Whole Foods This Weekend

Who loves running and Whole Foods? My hand is raised as high as my shoulder will let it go right now. If yours is too, take note: This Saturday, November 5th, the Fairmount Park Conservancy is hosting a five-ish-mile run that starts at the shiny new Whole Foods Market at 2101 Pennsylvania Avenue, taking runners through East Fairmount Park and ending back at Whole Foods for complimentary snacks and specials on drinks like local draft beers and kombucha and lattes for the non-boozy brunchers among us.

Amazing, we know.

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What the Philly Grocery Store Boom Is Really About

Photography by Jeff Fusco

Photography by Jeff Fusco

In early 2008, not long after I came out of a not-excellent relationship, landed a new job and moved to Philadelphia, I found my soul mate at the supermarket. Okay, my soul mate was the supermarket — specifically, the Trader Joe’s around the corner from my apartment.

Like most affairs, this one didn’t really start with love. I just felt lucky that I had such a decent place to shop so close by, even if the cramped store always felt like blizzard shopping, all bumper-carts and panicked grabs for the last box of Puffins. (I once watched a man in the middle of a line so long it wrapped around the store heave a sigh, abandon his basket on the floor — milk and all! — and stomp out the door. As one friend says: “The lines and the parking lot there are like you’re on Candid Camera.”)

But as time went on, I found that it wasn’t just about the convenience of geography: I adored the happy-go-lucky vibe and the friendly (stoned?) dudes in Hawaiian shirts, the punnily named products (“Hold the Cone” mini-ice creams! Adorable!), the famously well-edited selection of frozen meals, the planet’s most addictive chocolate-pistachio toffees. So what if Trader Joe’s didn’t carry fresh shrimp or Ben & Jerry’s or contact solution? The whole store felt like me, or the person I fancied myself to be. Organically inclined, but not overly crunchy. A little more special than Acme, but not as upmarket as Di Bruno’s. Good-humored, not terribly experimental, disinclined to excess and preciousness, with a tendency to overdo it on the snacks and the avocados.

When I moved across town to Fairmount a few years later, I bravely tried to transfer my loyalties to the Whole Foods, which was much closer to my new place and boasted a cult of followers (many of them my friends) so staunch, they made the Scientologists look like Brownies. Somehow, though, it just never took. Sure, the place was gorgeous, the bakery’s cakes were light as air, and the olive selection was basically the eighth wonder of the world. And I was happy enough to pop in for the pre-formed grass-fed burger patties (the best in the city). But I never really felt like I fully belonged amongst its gluten-aware, multi-tattooed denizens. I mean. These people actually remembered to bring their own bags.

“Whole Foods is bullshit,” offers a colleague of mine. “All that effort going into feeling authentic and romanticizing food shopping when the place is all about Ayn Rand-style capitalism.” He prefers Aldi, where “you’re shopping in a gray box with no music; they barely even have shelves. What they have is great stuff, cheap, for which you trade money. That, my friend, is a pure experience.” Read more »

Shop Like The Chefs Do At The Center City Whole Foods

The new produce section at Pennsylvania Avenue's new Whole Foods Market | Photo by Adjua Fisher

Baldor Specialty Foods has long been one of the produce suppliers used by chefs looking for rare, seasonal or weird ingredients. Need sea beans, Bulgarian sevruga caviar or a case of cactus pads? Baldor can get that for you. Whole frozen rabbits? Yeah, that, too. Problem is, for all of you home cooks out there, it’s always been tough to get your hands on some of these ingredients.

At least until now.

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Dizenpitaphobia Leads To Magic Pretzel & Hummus Mashup

Hummus + Pretzel = Magic

Hummus + Pretzel = Magic

A while back we tweeted about Dizenpitaphobia – the fear of running out of pita before you finish your hummus at Dizengoff. The retort was fairly unanimous, bad on us for not preemptively ordering a second pita. And we’ve taken that to heart when we lunch at the Sansom Street hummusiya. But on Sunday a post-Eagles crew rolled into the new Whole Foods for some celebratory beers and hummus from Dizengoff and we came up with a genius new solution to Dizenpitaphobia.

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The Checkup: The Secrets to Saving Money at Whole Foods

• Fact: I spent three hours and way too much money at the brand spankin’ new Whole Foods yesterday. In the future, I will be consulting this list (and you should too!) of insider tips — like asking to try anything before you buy, and buying everything hand-cut — before I hit the aisles to avoid falling into the Whole Paycheck trap. [Bon Appetit]

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