Inside Armour, Fabric Row’s Newest Shop

Armour

This year, there’s been an influx of cool new men’s shops (see: Suitsupply, ToBox, Totem Brand). Add Armour to the list. We reported on its opening a few weeks ago, and managed to squeeze in a quick visit. Here, the store’s cozy, industrial-tinged interior, along with some choice finds. Psst: As we noted before, most items here are priced below $250. And, if you stop by on Black Friday, you’ll get an even sweeter deal.

Photos by Ian Watson.



What’s In Store: Knit Wit’s Coolest New Line

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Knit Wit has long carried the modern darlings of the fashion world: Alexander Wang, A.L.C., Jil Sander, Phillip Lim, Helmut Lang. But what really gives a boutique star quality in my eyes is its ability to constantly and consistently sleuth out the up-and-comers, those lesser-known lines you don’t know but will surely adore. Case in point: Knit Wit’s curated array of pieces from Each X Other, an androgynous, art-slash-fashion line, made in Paris and comprised of pieces like gauzy sweatshirts, poetry-strewn silk scarves, crisp white shirts with thoughtful prose hidden beneath the collar, words stretching up the leg of a well-tailored tuxedo pant. It’s an elevated version of the ubiquitous graphic tees and sweatshirts—and proof that fashion, like poetry, is art.

Keep reading for our favorite pieces—including a scarf so pretty, you’ll want to frame it.

What’s In Store: Mettlers American Mercantile

MettlersMettlers American Mercantile—you know, that rugged, Ralph Lauren-meets-collegiate-prep-meets-crew-team shop that opened in the old church on 21st and Chestnut—rivals Anthropologie in its merchandising and displays. This might be because it’s got a gorgeous backdrop: huge stained-glass windows, romantically arched doorways, intricate woodwork, all the gothic trappings of a former church. But I think it’s also got something to do with the shop’s super-curated selection, the way each piece (all of which are made in America) fits in seamlessly with Mettlers’ aesthetic and brand, something every retailer can tell you is much harder than it looks. Here, some of the standouts on the store floor right now. Psst: Any display pieces or furniture catch your eye? Those are all for sale, too!

One awesome pair of shoes ahead.

What’s In Store: TownHome, Rittenhouse

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Last time I checked, there were about four bajillion shopping sites out there. How does Shoppist factor into the mix? We can tell you the best of what’s out there in Philly, right now. Like, on-the-floor-now-go-and-get-it. So no waiting for your item to ship, or discovering that the pair of overalls that looked so kicky and cute on that Nasty Gal  model look absolutely ridiculous on you. (It’s okay. We’ve been there.)

First up: TownHome, Walnut Street’s pint-size jewelry box owned by Dana Bank (known around Philly Mag parts as the “gift whisperer;” go to her for advice on what to buy for anyone). The shop’s selection belies its small size; you’ll find pieces from well-known lines including Heather B. Moore, Jennifer Zeuner, Jennifer Meyer, Me&Ro. But right now, what catches our eye is the ear-candy—huge, shoulder-grazing danglers that make wristfuls of bangles seem wholly unnecessary.

Click to see our favorites.