How Wawa Is Spreading the Gospel of Hoagies

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Promotional image posted to Wawa’s Twitter account on April 11th, with the message: “They say it’s National Submarine Day, but we’re sticking with the term hoagie.”

Wawa opened three stores on April 23rd in Fort Myers, Florida. The convenience store chain, which began an expansion into Florida in July 2012, has 65 stores in the state. It plans to have 100 locations by the end of 2016. Read more »

Rewards App Wars: Wawa vs. 7-Eleven

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Wawa and 7-Eleven seem like polar opposites when it comes to customer loyalty and brand power.

In one corner is Wawa, beloved by Philadelphians for always being there with a cup of coffee on your morning commute or a late-night Italian hoagie when you’ve had too much to drink.

In the other corner is 7-Eleven, seen by many as corporate, drab and lacking a hometown feel (and the all-important deli counter). In fact, a recent survey found that customers prefer Wawa to 7-Eleven by a 2-to-1 margin. Read more »

Here’s What Went Down at Wawa’s Madhouse Birthday Party

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Mayor Michael Nutter and Wawa President/CEO Chris Gheysens pour the “first cup” of free coffee for Wawa Day. (Photo: Dan McQuade)

The Wawa at 17th and Arch often pulsates with activity. It’s the closest Wawa to many Philadelphia office buildings, including the Comcast Center across the street. But, on Thursday morning, this Wawa was even more mobbed than usual. Not only was Wawa offering free coffee — the chain’s first location opened on April 16th, 1964 — but Mayor Michael Nutter was making an appearance to officially declare today Wawa Day.

Wawa store No. 86 is the closest Wawa to the Philadelphia magazine offices, as well, so I stopped by to check out the dog-and-pony show. Read more »

First Look at Renderings of New Flagship Center City Wawa

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A rendering of the new Wawa and Broad and Walnut.

Mayor Michael Nutter unveiled the first renderings of the new Wawa location at Broad and Walnut today. The new location, according to Wawa president and CEO Chris Gheysens, will have “a look that is unlike any store that we have.” The spot will have indoor seating, unique among Wawa locations currently. Read more »

Wawa Reverses Center City Abandonment

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Wawa #103 at 912 Walnut Street won’t be the only Walnut Street Wawa in Center City.

What started as a Twitter rumor was confirmed by Michael Klein. Wawa is coming back to Center City Philadelphia, and in a big way. The local convenience store is under contract with the former Robinson’s Luggage at Broad and Walnut.

The new store will have 5,300 square feet of space and a source told Klein there will be seating inside.

What isn’t clear is whether this opening will be followed by other Center City stores or if this new location will differ from the traditional Wawa.

Property has more from Mike Gorman of Metro Commercial Real Estate.

Wawa Coming to Former Robinson Luggage Spot on Broad Street [Property]

Wawa Coming to Former Robinson Luggage Spot on Broad Street

UPDATE (11:12 a.m.):

Mike Gorman of Metro Commercial Real Estate, who brokered the deal on behalf of the landlord, confirmed that Wawa is under contract for the space. “If everything moves forward as it should, I think it’s going to be a fantastic location.”

In fact, it looks like this use permit reaffirms the Wawa news.

RETAIL SALE OF FOOD BEVERAGES AND GROCERIES ON THE GROUND FLOOR OF AN EXISTING BUILDING WITH PREVIOUSLY APPROVED USES.

ORIGINAL POST (9:42 a.m.):

There was one tweet that caught our Shorti-lovin’ attention this weekend. It came from our favorite foul-mouthed Philly blogger:

Turns out, that’s more than mere rumor. Michael Klein of The Inquirer reports that the 5,300 square-foot space is “under contract” and the grab-and-go giant “is working to obtain approvals in time for an April 16 announcement.” Read more »

Wawa’s New App Offers Free Drinks, Food

unnamedNow Wawa is working its magic on your smartphone.

The beloved convenience store chain this week unveiled the Wawa app. And while it’s handy — you’ll be able to use the app as a “gift card” that can be used to make purchases at the store — it’s also, literally, rewarding: Use it often enough, and you’ll be treated to free food and drinks.

There’s now a payoff to being a Wawa fanatic. But you’ve got to spend at least $50 before you accumulate rewards.

Read more »

The Best Architectural Review of a Wawa

Can someone get Harrison Blackman to review the Comcast Innovation and Technology Center when it’s completed? Would he think it’s giving West Philly the finger too?

I ask because Mr. Blackman recently wrote a marvelous review of the fancy new Wawa at Princeton’s renovated Dinky station. Apparently, this branch of the beloved PA store has all the markers of a sophisticated city home, complete with skylight, wood-paneled bathroom stalls and a distinctly modern design by Rick Joy.

Here’s a snippet (although I recommend you read the piece in its entirety):

Adjacent to all this is the new Wawa, a black-onyx proposition with large windows that is part Wawa, part stealth fighter. One half expects Michael Caine’s character from “Interstellar” to step outside and announce that once he has solved the problem of gravity and that he has transformed the WaWa into the premier spaceship of our generation.

My roommate said he thought the Wawa looked like a prison. I disagreed, saying that if the new Wawa looked like a prison, then it was the sexiest prison I had ever seen.

The Dark Wawa Rises [Daily Princetonian]

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