Morning Headlines: The Wall Street Journal Profiles Toll Brothers’ ‘Foxcatcher’ Project

The Carriage Barn at Liseter | Photo: Toll Bros.

The Carriage Barn at Liseter | Photo: Toll Bros.

The Philadelphia area has gotten a lot of national attention recently. Hot on the heels of the New York Times’ travel list and Conde Nast ranking Philly super-high in the global shopping sphere, The Wall Street Journal takes a look at the former site of John du Pont’s mansion at Foxcatcher Farms in Newtown Square–the place where du Pont murdered wrestler David Schultz and the setting for the movie ‘Foxcatcher’ starring Channing Tatum and Steve Carrell.

It’s also the site of the latest project from nearby Toll Brothers, who is transforming the over 200-acre site into their latest “luxury development” called Liseter. While they’ve already sold 123 of the upcoming 449 homes, The Wall Street Journal is paying particular attention to the restored carriage barn, the prior home to award-winning thoroughbreds:

A newly restored carriage barn, with a soaring foyer and large stone fireplace, is the centerpiece of a communal area that includes a fitness center, outdoor pool, tennis courts and a separate recreation center.

Toll Brothers originally planned to tear down the two silos on the barn, but designer Mary Cook, president of Mary Cook Associated in Chicago, made one into an entranceway and found creative ways to reuse original materials to transform the barn into a $4.5M club with a retractable wall providing views of the estate:

Old wooden partitions between horse stalls became wainscoting. A barn door became a sliding door to a conference room. A stone wall is now the backdrop to a lavish bar. An old tack trunk is now an end table. Ms. Cook discovered more than 1,000 ribbons from prizewinning horses and framed several hundred.

The story also states that Toll Brothers hasn’t “shied away” from the notorious past of the property and, in turn, that hasn’t kept buyers away, either.

• Du Pont Estate Remade With Luxury Homes [Wall Street Journal]

More on the DNC and other Philly area headlines

Toll Brothers Pushing 410 At Society Hill

A rendering of 410 at Society Hill, courtesy of Toll Brothers

Toll Brothers, the Horsham, PA-based megadeveloper, has found late-career success in the unlikeliest of places: bustling cities. The company has done projects throughout New York City, as well as the remarkably successful 600-unit Naval Square in Graduate Hospital. Now Toll Bros. is pushing its latest Philadelphia offering: the still-under-construction 410 at Society Hill, the luxury condo complex on Headhouse Square that replaces the large hole where Newmarket once stood.

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Morning Headlines: Is 1911 Walnut Doomed?

Screenshot via Google Street View.

Screenshot via Google Street View.

Last December the Philadelphia Business Journal reported that Toll Brothers Inc. was interested in the long-vacant — loooong vacant — property at 1911 Walnut Street. The luxury homebuilder’s plans for the undeveloped site included a 50-story tower for condos and hotel and retail space, which made sense for Rittenhouse Square.

Except now, they’ve pulled out.

PBJ’s Natalie Kostelni says the Toll Bros. have decided to walk away from the project for reasons for which are, as of press time, unknown. More from the Journal: Read more »

Morning Headlines: Pennsylvanians Go to Barneys in New York!

Barneys_New_York_60_jeh
“Left unsaid was an ever-so-slight inferiority complex: The Keystone State is grand, but the Empire State, grander.” This is an actual sentence penned by the New York Times’ Trip Gabriel in an article about Pennsylvanians and Philadelphians going to New York, which, as Simon Van Zuylen-Wood notes, perpetuates rather tired stereotypes that all we want for Christmas is a trip (Trip!) to Barneys in the Big City.

Additionally, Gabriel misquotes his own newspaper when he says, “If Pennsylvanians were inclined to feel a little like a sixth borough when contemplating New York City…” The article to which he refers was not about the state as a sixth borough, which would be the largest borough in known history, but the city of Philadelphia as a sixth borough. And its point, actually, was that New Yorkers were moving to Philadelphia because it was more affordable and manageable than New York is. It had nothing to do with inferiority.

And there’s more…

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Toll Bros. Get Jiggy With Newmarket: Construction and Sales of 410 At Society Hill Has Begun

410 at society hill

A rendering of the Second Street entrance. Via Toll Bros.

It’s official: The construction and marketing of Toll Brothers 410 At Society Hill — aka THE DEVELOPMENT THAT WILL FINALLY RECLAIM THE GIANT NEWMARKET/WILL SMITH/STAMPER SQUARE WASTELAND — has begun in earnest: brochures, floorplans, renderings, a construction timeline, and the opening of a sales office where huge chunks of sample apartments are installed, IKEA-style, in order to demonstrate what, for instance, the kitchens in the luxury Toll Brothers units will look like.

The end date for construction has been set at 18 to 24 months from now. The luxury condos will have 55 units, ranging from one- to four-bedrooms, each with a minimum of 1,000 square feet. There are six different unit designs, but all with have at least one private terrace.

Newmarket was a kind of funky shopping mall, very Marimekko, in 1975, but it tanked. It was too cool for Headhouse’s historic school. Said tanking took a long time. At some point, Will Smith got excited about the space and planned to turn it into a W Hotel. Will, come on! The Philly boy should have known better. Most recently, developer Marc Stein had this crazy idea to build a high-rise there called Stamper Square. No dice.

In more recent years, homeless men have found it a comfortable place for a nap. See arrows.

newmarket

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Philly’s Luxury Residence Buyers Want Some Suburban With Their Urban [Gallery]

Does the Toll Brothers City Living’s Naval Square development shout “city living” to you? It might not. The gated community that fortunately saved William Strickland’s landmark Naval Home on Grays Ferry Avenue seems more suburban than citified.

But it’s not just because of its gates. Even the ungated communities Toll Brothers City Living proposes in Philadelphia can seem less than fully urban. Take 2400 South, an in-progress development on a commercial thoroughfare with no commerce at all. Or how about the strictly residential project–at 410 S. Front–that is planned for the middle of Society Hill’s one real entertainment district?

Turns out, those who buy Toll Brothers City Living properties don’t necessarily want to live above a store.

“We would love to build mixed residential/commercial in this market,” says Brian Emmons, the vice president in charge of Toll’s City Living division, “but right now, [builders who do] can’t fill their retail. While everyone likes to live near commercial, the luxury demographic buyer chooses to live two to three blocks from it, not directly above it.”

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Bobby Rydell and Bruce Toll Put Houses on the Market Simultaneously, Of Course

It’s as if they’ve lived parallel lives, Robert Ridarelli and Bruce Toll. They both founded empires based on their names (Bobby Rydell; Toll Brothers) in the 1960s. Rydell was a teen idol with hits like “Volare” and “Wild One.” Toll Brothers was a real estate idol with hits like America’s Best Builder and National Builder of the Year. Bobby Rydell starred in a film. Toll Brothers starred in a film. They both called the Philadelphia area home. A lifetime of synergies.

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