ThinkFest Video: Lauren Boggi

Lauren Boggi, cheerleader-turned founder and CEO of Lithe Method, brings her energy to the stage, introducing audiences to the “guiding light” of branding by utilizing her own journey with Lithe.

Boggi challenges the audience to answer the question, “Why,” while asserting that many companies only focus on successfully answering the question, “How.” She stands powerfully behind the idea of “sticking to brand,” and emphasizes the importance of a vision which defines the products and services of a company, and not vice-versa.

To bring it all back home, she encourages building a strong team that will uphold a company’s brand and vision.

Countdown to ThinkFest: Get Your Brain Power Turned On

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Philadelphia Magazine’s ThinkFest approaches, tickets are going, going, going, and there are several events we think regular Property Philly readers (and even un-regular readers) will find compelling.

First question you might have: What is ThinkFest? Glad you asked:

It’s a week-long event featuring dynamic speakers, unique entertainment, and smart conversations about the city, education, the arts, entrepreneurship, the food scene, tech, and creative culture.

Some big names this year are Chris Matthews, M. Night Shyamalan, Marc Vetri, Josh Kopelman, and Pig Iron Cabaret, among others.

But for Property readers, we’ve got folks from Center City District [ooh!], PIDC [ah!], a principal from MSC [gasp!] — even an expert talking about “The End of the Suburbs.” Yes. It’s that good.

Tickets run from $15 to $75, but let us give you a few suggestions for how to spend your nickels.

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What To Wear To ThinkFest

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As part of a media company that throws many events, the question I get asked most often is: “What do I wear to ______ ?” Sometimes, the answer is easy. For Best of Philly, wear a cocktail dress. (Or, for me, a caftan.) For Philly Mag Shops, an easy-to-change-out-of outfit. For ThinkFest—Philly Mag’s weeklong event celebrating the brightest minds and most innovative ideas in Philly—well, that’s where you can have some sartorial fun. There’s the main event on Saturday, November 9th, featuring incredible speakers and discussion panels (hey, come to the panel I’m moderating on the future and importance of the city’s ever-growing retail scene!), and before that, on the 7th, a keynote event featuring a Q&A with Chris Matthews. There’s much, much more; go here for all the details and to buy tickets. So, to answer your question about what the heck to wear, Shoppist has put together some outfit inspiration just for you, including eight on-point pieces to get you through the most inspiring week in the city. Oh, and I’ve got the answer the most-asked question of all time: Can I wear jeans? See you next week!

Click here for a supremely stylish slideshow.

ThinkFest Preview: Lithe Method’s Lauren Boggi on How to Build a Successful Fitness Brand

Lauren Boggi

Lauren Boggi

In the era of Instagram fame and Twitter news references, the term “branding” has never been more important or more confusing. I mean, just this week the “Blurred Lines” video girl declared to the New York Times that she wants to be a “brand.” Raise your hand if that sentence is slightly perplexing to you. Well, luckily for us, Philadelphia’s own fitness entrepreneur, Lauren Boggi, is here to give us a short lesson on what exactly branding is and why it’s so freakin’ important.

Boggi has grown her own fitness lifestyle brand, Lithe Method, based on a unique form of exercise called Cardio-Cheer-Sculpting. With a cult-like following at her three Philadelphia area locations, along with sibling ventures like Lithe Foods and Lithe Wear, it is clear that this former USC cheerleader knows the secret to branding success.

She will be speaking at Philly Mag’s ThinkFest on November 9th, but here’s a little sneak peak of what you can expect. If you like what you see, snag a ticket to the big event here.

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ThinkFest Is Coming! Here Are the Property Picks

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Well, that headline sounds rather dictatorial, so let us put it another way: Philadelphia Magazine’s ThinkFest approaches, tickets are going, going, going, and there are several events we think regular Property Philly readers (and even un-regular readers) will find compelling.

First question you might have: What is ThinkFest? Glad you asked:

It’s a week-long event featuring dynamic speakers, unique entertainment, and smart conversations about the city, education, the arts, entrepreneurship, the food scene, tech, and creative culture.

Some big names this year are Chris Matthews, M. Night Shyamalan, Marc Vetri, Josh Kopelman, and Pig Iron Cabaret, among others.

But for Property readers, we’ve got folks from Center City District [ooh!], PIDC [ah!], a principal from MSC [gasp!] — even an expert talking about “The End of the Suburbs.” Yes. It’s that good.

Tickets run from $15 to $75, but let us give you a few suggestions for how to spend your nickels.

Read more »

M. Night Shyamalan, Chris Matthews and Kathleen Kane to Appear at Philly Mag’s ThinkFest 2013

What do M. Night Shyamalan, Chris Matthews, Kathleen Kane, Marc Vetri and a bunch of drag queens have in a common?

Short answer: You can see all of them at this year’s ThinkFest. Philly Mag has announced the lineup of presenters, panelists and entertainment for the event — a weeklong celebration of creativity, innovation and the future of Philadelphia, featuring some of the city’s brightest minds and biggest names. It takes place November 4th through November 9th at various locations around Philly. Read more »

It’s Coming! It’s Fast Approaching! It’s Bart Blatstein at the ThinkFest Salon!

bart blatsteinThe ThinkFest Salon is a series of conversations with the boldest thinkers in Philadelphia. On Monday–that’s very soon!–the Salon features Bart Blatstein, one of the city’s most prominent and innovative real estate developers. Blatstein will talk with Philadelphia Magazine’s Editor-in-Chief Tom McGrath about casinos, building neighborhoods, and the way developers are changing the face of Philadelphia.

People interested in real estate–like all youse Property readers–won’t want to miss this one. For ticketing and event info, read on.

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