Monday Obsession: Get Any Word You Want Printed on These Bespoke Swimsuits


Say my name. | Images via Bruna Malucelli.

Sometimes the best statements are the simplest. Case in point: Bruna Malucelli’s custom one-piece swimsuits, classic in design (scoop neck and low scoop back) and basic in color (black or white), but much cooler (and chicer) than your run-of-the-mill Speedos.

Customize your suit with up to nine characters (you can choose word you want, but we recommend you stay simple with your first name) in black, white, gold or silver. In three weeks, you’ll have the best bathing suit on the beach. Better than the ubiquitous neon bikinis that dot every shoreline in Jersey? We think so.  Read more »

American Apparel Bikini Gets Barista Bounced From Philly Pool


UPDATE July 24th: American Apparel is flying pool-barred bikinied barista Lisa Conn to its L.A. headquarters to pick out some free bikinis. For the full update, go here.


Lisa Conn loves to swim. The 30-year-old South Philadelphia barista usually wears a swimsuit under her dress so that she can jump into one of Philadelphia’s public pools at a moment’s notice. But she claims that her American Apparel bikini led to “harassment” by male city employees at two public pools this week, and that she wasn’t allowed to swim at one of those pools as a result of her choice of swimwear. Read more »

This Weird Half-Thong Bathing Suit is a World Full of NO.

Bobby Norris and Harry Derbidge wear the utterly unflattering "string lateral flash" swimsuit.  Don't do this at home, please.

Bobby Norris and Harry Derbidge wear the utterly unflattering “string lateral flash” swimsuit. Don’t do this at home, please.

Okay, we’ve been flooded with pictures on Facebook of the very strange, very odd, very uncomfortable men’s swimwear trend that looks across between a thong and a boomerang.  Yes, this is a thing, and we here at G Philly want to make a clear and resounding message: this bathing suit is not okay. Read more »

The Ultimate Bathing Suit Guide — From Most Modest to Most Risqué


It’s never been cooler to forgo the itty-bitty bikini and opt for more full-coverage suits. Sophisticated maillots, retro high-waisted two-pieces, and athletic touches like rashguards and mesh cutouts are all having their moment in the sun. But chic styles still abound for those who still like to bare serious skin. Start at the top and snake your way through our roundup of 16 of the season’s coolest swimwear options. I promise, there’s one for every body type (and wallet)!

Click here for style details, prices and where to buy.

Market Report: Did Gisele Buzz All Her Glorious Hair Off!?


  • OMG, did Gisele of the perennially perfect Pantene hair actually buzz it all off? [Huffington Post]
  • Calling all curvy girls: These seven swimsuit trends look smashing on fuller frames. [Refinery29]
  • What if Prada made flour? Louis Vuitton created salami? And Chanel sold baby formula? Here’s what it would look like, and it’s awesome. [Peddy Mergui]

More fun stuff ahead.

Market Report: Here’s How to Wash Your Bathing Suits


  • Step away from the  washing machine. Avoid the dryer, too. Here’s a handy guide for extending the life of your swimwear simply by changing your washing practices. [Fab Sugar]
  • This might be more ‘art installation’ than wearable fashion. This dress, designed by NYU students, turns transparent every time you tweet, “to broadcast the wearer’s data for anyone and everyone to see.” [Jezebel]
  • Halter tops are back, guys! Here are 19 options that are actually sophisticated. [Lucky]

Keep reading for more fashion and beauty news.

A Tutorial: How to Mix and Match Bathing Suits


Seaside style, right this way. | Shutterstock

I think we all know the basics of pairing swimwear separates. A solid top with a printed bottom and vice-versa is always a smart move. But it’s wearing mismatched patterns, materials and cuts that gets a little tricky. Make a misstep and it can look like you accidentally grabbed the wrong top.

Cue Philly illustrator Melissa Noucas, the brains behind The Atelier, a blog and papery e-shop. (We wrote about her amazing stationery here and here).

Read more here!