Hot sneakers are hard to get. They’re hot, after all, and companies release them in limited qualities to create demand and hype. But sneaker stores are here to help. Well, to help and make money.
This weekend, Villa — the Philadelphia-based sneaker retailer with a whopping 82 locations in the Northeast and Midwest — is doing a restock at its new Chestnut Street location (1416, next to the Prince Music Theater and the “Allow Me” statue). The store did its mens’ footwear relaunch today and, as such, drew a big crowd.
But you know what? This is just the men’s restock. Saturday at 9am, Villa’s releasing its women’s restock. Most sneaker articles tend to focus on men, so let’s do this: a countdown of my five favorite women’s Jordans restocking at Villa on Saturday.
See ‘em here.
Photo courtesy of UBIQ.
Another weekend, another insanely hyped UBIQ collaboration sneaker release.
Okay, the Philadelphia lifestyle and sneaker boutique UBIQ—with locations on Walnut Street and in the Gallery—isn’t quite pumping out the collaboration releases weekly. But in the last year or so they’ve become more of a major player in the sneaker collaboration world.
“The first eight years of UBIQ being open was relatively slow, we did maybe one a year,” UBIQ product manager Kelton Bumgarner says. “Within the past year and a half to two years we’ve really sped up.”
The sneakers I’m wearing right now.
I get it. You read Emily Goulet’s fantastic column about ditching heels for sneakers last month and you’ve realized you want in. It’s not the 1990s or the 2000s: Heels are out. Sneakers are now a a legit fashion statement.
Are you ready to complement a ridiculous collection of shoes with a ridiculous collection of sneakers? I thought so. Here’s a short primer to get you started. Keep in mind that this is based on my own tastes and prejudices, and may not match yours.
We have a web meeting every morning here at Philly Mag HQ, during which the editors of our eight (awesome, amazing) blogs get together to go over our lineups for the day ahead. So imagine my glee when Shoppist editor Emily Goulet told the group that she was doing a post on how sneakers are the new stilettos because tennis shoes, of all things, are suddenly the hot new accessory in fashion. I think I audibly WAHOOOOED at the news.
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My (calf-hair) kicks.
I’m five-feet-three-inches tall. Most people—even sometimes my very own husband—don’t realize this, because I spend approximately 93 percent of my life in very high heels.
I’ve been wearing them since I can remember, and as I’ve gotten older, my heels have gotten taller. It’s like taking off the training wheels, over and over again. You ditch the stubby square heels for kitten heels, then you swap these for taller but still walkable heels, and then you’re off on pin-thin stilettos, racing towards osteoarthritis and a life of Dr. Scholls.
But is the age-old equation—high style = higher heels—fading away? And if it is, where does that leave me and my shelves of stilettos, platforms and wedges? Can you really be stylish … in sneakers?
Keep reading for v. important musings.
Anyone who thinks millennials don’t have any work ethic has never been to a sneaker convention.
Last month I attended Shoetopia. You bought a ticket for the Sixers’ first win in two months that night, and you got to attend the sneaker convention earlier in the day.
Convention is probably too strong a word. It’s more of a sneaker flea market. Some vendors had tables and loads of sneakers, mostly recent basketball kicks. (“We’ve seen every basketball sneaker released in 2014,” my friend Nick said.) StashedBoxes.com even had a pair of original Air Yeezys, the Kanye West sneaker — Philly.com says it cost $1,450, Slam says $1,300 — and a selection of recent Ubiq sneaker collaborations like the Benjamin, which I camped for out last year for a story.
But the majority of the people at the event were kids. Teenagers. And they sat on the floor or walked around the arena holding their sneakers up for display. Buying sneakers. Selling sneakers. Trading sneakers. These kids were hustling.
Keep reading here.
Sneakers are big business, and so it’s no surprise that NBA players — young athletes with lots of disposable income — are into them. In an entertaining New York Times article about NBA sneakerheads, several Sixers come up.
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