Last year’s jerky sales came as a surprise to us. We didn’t think you guys would be so into local, boutique jerky. But we sold a lot of it, in fact, we sold out of it within two weeks.
Ladies and gentlemen, the jerky is back. Side Project Jerky comes in two flavors this year: Southwestern and Mongolian, and you’ll only be able to find them in very select stores in Philly, and even fewer stores across the country.
Get it while you can, because if what happened last year happens again, they’ll be gone before you know it.
Take me to the jerky!
Side Project Jerky has combined forces with Jonathan Adams and Damien Pileggi of Rival Bros Coffee Roasters to produce a new jerky, the Cowboy. Described as “an earthy and spicy homage to the Texas Panhandle,” the jerky combines Rival Bros Whistle & Cuss blend with guajillo chiles and balsamic vinegar. The jerky intends to mimic the flavor of burnt ends.
The limited release (300 packs) of Cowboy jerky will hit the shelves of Green Aisle, the Foodery, Rival Bros. truck and COOK on Monday, February 25th. Like Side Project’s first collaboration jerky, proceeds benefit a charity. This time it is “Fresh Palates to Palettes,” a Fresh Artists program developed by Deva Watson, a server at Pub & Kitchen where she used to work with Adams, who was the gastropub’s highly regarded chef.
Side Project Jerky [Official Site]
Looks like Side Project Jerky’s next collaboration will be with Jonathan Adams and Rival Bros. Caffeinated jerky? We could se that working. We reached out to Side Project’s Marcos Espinoza who we’ll know exactly what they have planned when it is released at the end of the month.
Side Project Jerky [Instagram]
Okay, ladies and gentlemen, so we’re coming down to the wire with the holidays, and we here at the Foobooz Store wanted to let you know that any order placed before noon tomorrow (Thursday, December 20th) will be put in the mail by the end of that day.
Yes, that means ALL orders. Including the ones that some of you out there are still waiting on. Honestly, we just did not expect that so many people in this fair city would want to go around dressed like giant sriracha bottles and were somewhat overwhelmed with early orders. Sorry about that. We also didn’t think so many of you were quite so svelte. I mean, seriously? You’re ALL mediums? Okay, that’s between you and your tailors, I guess. But we can, with all confidence, promise that all orders put in by noon tomorrow will be in the mail by 5pm tomorrow. Which gives you a really good shot of actually receiving your order before Christmas. Which is awesome.
So get on over to the store and buy buy buy. Get a tee-shirt and show your support for your neighborhood, your city or your favorite food blog. Get some jerky for someone you love because A) we’re now selling them in 3-packs (one of each flavor) for $25 which is cheaper than anywhere else in the world, and B) because it seriously is some of the best beef you’re ever going to put in your mouth. Pick up a deck of City Dining Cards because they make a great stocking stuffer for anyone on your list who likes to eat.
And keep in mind that you should probably bop on over to the store immediately because everything in there is now on a timer, and when products sell out, they are just flat gone-zo until after the New Year.
Foobooz Store [Official]
The broth’s flavor intensity is what does it for me, but to others, it could be another component. Maybe it’s the crunch from the Moyashi that contrasts so soundly with the delicate beef and supple noodles. Maybe it’s the thai chili’s heat cut by its tart lime counterpart. But most likely, it’s all of it. There’s a reason pho has the following it does — it’s a perfect mixture of ingredients, and its balance is unparalleled.
So when Marcos Espinoza (Side Project Jerky) and Chef Sean Magee (Executive chef at Time) ran into each other at a thrash metal concert, they threw a few back between sets, and parted ways when it was over. It wasn’t until Sean Magee saw that Espinoza had an interest in chef collaborations that he emailed Side Project with his idea. As a self-styled pho addict, he decided to create pho flavored jerky.
Read more »
Yes, ladies and gentlemen, it’s true. Foobooz–America’s most awesome-est food blog–now has a retail arm for all of your holiday shopping pleasure. The Foobooz Store will be THE place to pick up clever t-shirts (like the Hawk Krall-designed East Passyunk tee, or the limited-edition Foobooz Sriracha shirt which will make you the coolest kid on any block whenever you wear it), Philadelphia City Dining Cards, Side Project Jerky (the jerky for gentlemen), and more.
And really? We’re just getting started. But what with Black Friday, Cyber Monday and all the gift-giving holidays coming up (did you know that beef jerky and locally-made food blog tee-shirts are the traditional gifts for loved ones on New Year’s Day?), we decided it was time to light this candle and start
whoring ourselves expanding our brand more directly.
So check it out, won’t you? It’s up and running right now. Just stay home, have a cup of coffee, skip all the crazy sales and just shop with us. Because really, everyone knows that, come Christmas, an Anonymous Commenter tee-shirt and a fistful of jerky beats some stupid flatscreen TV any day.
Shop at the Foobooz Store [Official]
Over at City Eats, Drew Lazor has assembled a list of 10 up-and-comers in the food business who bear watching–not because they’re sneaky, but because he’s betting that they’re going to be the Next Big Thing in this town.
It’s a solid list, and does include lots of names that you should know–especially if you’re one of those coup-counting food nerds always trying to score points with your friends by being the first to know about everything. Of course, now that this list is out, your friends will know about these people, too, so now is the perfect time to start practicing your whole “Yeah, but I knew about Marcos Espinoza back before his beef jerky was cool…” speech in front of the mirror. You want to impress everyone even more? Tell them that Marcos was a male stripper before he became a dried beef impressario, but that he was only doing it to scrape together the cash to buy his first Jerk-o-Tron 9000.
That’s not true, of course (Marcos was actually a professional killer and part-time water polo handicapper), but it does make for a damn fine story.
Check out Drew’s picks over at the City Eats blog right now.
The Ten: On The Rise In Philly [City Eats]
Blah blah First Friday, blah blah denim exhibit… What matters here (or at least what should matter most to fans of fine dried beef products and complicated cocktails) is that there will be a tasting of Side Project Jerky, paired with Art In The Age cocktails, being offered tomorrow during the Norman Porter denim exhibit at the Art In The Age storefront in Old City.
I’m not 100% sure, but I’m fairly certain that this represents the first beef jerky pairing in modern (food) history. And even if it isn’t, it’s still pretty cool. I mean seriously… Which would you rather have at a cocktail party? More silly little toast rounds stacked with foie gras, marrow foam and unicorn daydreams, or a handful of damn fine jerky?
Yeah, that what I thought. And from what I hear, the Norman Porter jeans are pretty swanky, too.
Side Project Jerky [Official website]
Norman Porter Company [Official website]
Side Project Jerky, the hand-crafted dried meat product from Fidel Gastro that we told you about a few weeks ago, is finally here. On Tuesday, July 17th, from 6:30 to 8:30 p.m., Side Project Jerky will introducing its product to Philadelphia. At the Pub & Kitchen ”Meat & Greet” there will be samples of the three flagship flavors – Original, Mongolian, and Southwestern – along with specials on Sixpoint Craft Ales.
This is the first time that Side Project Jerky will be available outside of Brooklyn and its online shop. But it’s also only the first of multiple “Meat & Greet” events planned to showcase the jerky alongside local brews and bourbons, so stay tuned.