Where I’m Shopping: Frey, Ocean City’s Coolest New Shop


Frey brings everything you’d ever want to wear to the beach to Asbury Avenue.

Shopping in Ocean City has long paled in comparison to sister Shore towns Stone Harbor (which has Skirt) and Margate (which has Knit Wit). But the main retail stretch of Asbury Avenue, dominated by an inexplicable string of dime-a-dozen beachwear stores called Ta-Dah!,  finally gets a shot of much-needed retail therapy with Frey Boutique.

Get the shopping scoop here.