Remember when we told you about Frey, the Exton boutique that opened up a fab second location in Ocean City, New Jersey? (If you don’t, you can read all about it here.) Turns out they’ve got even more cool stuff up their sleeve.
Shopping in Ocean City has long paled in comparison to sister Shore towns Stone Harbor (which has Skirt) and Margate (which has Knit Wit). But the main retail stretch of Asbury Avenue, dominated by an inexplicable string of dime-a-dozen beachwear stores called Ta-Dah!, finally gets a shot of much-needed retail therapy with Frey Boutique.