Rich Landau Wants You to Eat Your Vegetables

Kate Jacoby, co-owner, manager and pastry chef of Vedge and V Street, with her husband, Rich Landau, at Vedge. Photograph by Gene Smirnov

Kate Jacoby, co-owner, manager and pastry chef of Vedge and V Street, with her husband, Rich Landau, at Vedge. Photograph by Gene Smirnov

No tattoos. No cursing. No meat, no fish, no eggs, no dairy. No drama. This is a successful chef?

Rich Landau plops a pile of spongy, chalk-colored tofu into a big stainless steel bowl. “This is the most clichéd part of my job,” he says, leaning into the bowl with both hands and tearing the tofu limb from limb, or whatever it is you do to the curd of soybeans. Landau calls tofu “the evil icon of vegetarianism,” and it’s obvious he’s worked with it a few times — check that; a few hundred thousand times — before. Read more »

V Street Starts Brunch


V Street is now serving brunch.

Brunch begins this weekend at V Street. Of course one brunch staple that won’t be on the menu at Rich Landau’s and Kate Jacoby’s vegan restaurant is eggs. But with dishes like Togarashi Home Fries; Pho Spiced Mushrooms and Biscuit; and Waffles with Ponzu Maple Syrup you won’t go wonting.

And since brunch is just breakfast without booze, V Street is offering a special breakfast cocktail of La Luchadora (tequila, tomato, house grenadine and hot sauce). And to get the day going, there will also be Horchata Iced Coffee.
V Street Brunch Menu »

Calling All Vegans: V Street Starts Serving Lunch Today

Photo via Facebook

Photo via Facebook

If your stomach is beginning to growl, we’ve got just the fix: Head on over to V Street for some grub—Rich Landau’s vegan Rittenhouse spot starts serving lunch today. A few days ago, our friends over on Foobooz broke the news that the street-food-inspired restaurant, which up until today was dinner-only, would begin serving up all sorts of good stuff for lunch this week, and now the time has finally come.

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Best News We’ve Heard All Week: V Street Opening For Lunch

vstreetAnd this, in a week that has already had some pretty good news in it AND some great news about lunch in it. So that’s really saying something, even though it’s only Tuesday.

The very first time I sat down at Rich Landau‘s bar, I wanted to know when the place was going to be open for lunch. So much more casual and approachable than Vedge, it just seemed like the kind of place that would be perfect for a long lunch, a couple cocktails, and a few little fried (vegan) snacks from the kitchen. I asked Landau if there were plans for lunch. He said yeah, but not, you know, soon (because the place had pretty much just opened). But starting on Thursday of this week, my wish will come true and V Street will begin serving lunch from 11:30-2pm, Monday through Friday.

And, of course, we have a menu.

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Why Philly Chef Rich Landau Steers Clear Of the Word “Vegan”

Photo via Facebook // Vedge

Photo via Facebook // Vedge

A few months ago, when we asked a bunch of local vegans to dish on the most drool-worthy vegan foods they’d ever had in Philly, a big chunk of them named concoctions made by the well-known vegan chef Rich Landau. Listing off everything from the grilled seitan and vegan cheesecake at Vedge to the barbecue seitan “wings” at the now closed Horizons, these Philly folks made it clear that Landau is quite the vegan-cooking mastermind. So, it’s surprising to hear that the chef actually shies away from the word “vegan” when it comes to describing the food at his Rittenhouse restaurant, Vedge.

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V Street Shares Menu


Rich Landau is in the final stretch for his about to open V Street, just off of Rittenhouse Square. Landau is promising V Street will be a vegan street food bar because “you just can’t get a good Langos or Jallab in Philly.”

The menu is broken down into “Street Snacks (papdums with whipped dal), “Market” plates (langos with sauerkraut puree and smoked chioggia beets) and “Hot Pots,” (funky kimchee stew) sections. Inspiration comes from street food from around the world. Landau promises bold flavors and lots of spice.

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The Revisit: Vedge


Consider the radish…

When I reviewed Vedge two-and-a-half years ago, that was my opening line. Sometimes I wonder how many people stopped reading after the third word. But I don’t regret it. Plenty of things on Rich Landau’s menu sounded more appetizing, but the black slate bearing his “fancy radishes” was a dish that changed my whole way of thinking—not only about that lowly stepchild of the brassicas, but about vegan cooking altogether.

Five varieties came five ways, from roasted to half-roasted to raw, with an artful precision and a cup of smoked tamari soy sauce that boldly begged comparison with top-shelf sashimi. It was a definitive dish: the last word on an ingredient nobody else was really even offering a first word about. So if anything was bound to stay on Vedge’s menu, it was the radishes. As an emblem of Landau and Kate Jacoby’s galvanizing approach to vegetables, it was too perfect to replace.

Yet not too perfect to improve upon, as I discovered on a recent, belated return to a restaurant that I’ve spent the last two years sending people to.

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UPDATED: Get A First Taste Of V Street At The Rittenhouse Row Spring Festival

VstreetlogoJust a quick reminder for all of you out there still firming up your weekend plans. The Rittenhouse Row Spring Festival is this weekend, and if you’re still wondering whether or not it’s worth cramming yourself in with thousands of your fellow Philadelphians, there’s this to consider:

Saturday’s party will, among other things, serve as the first public tasting of the food from V Street–the new, casual vegan bar and restaurant from the Vedge crew, coming to 19th Street. They’re going to be serving Korean seitan tacos, vegan soft-serve and rutabaga red chile salad. And while yes, those 11 words may cause the carnivores in the crowd to recoil in horror, let’s all just remember that radishes didn’t really sound all that exciting either until the Vedge crew got a hold of them.

UPDATE: Rich Landau from V Street reached out with some new intel on V Street’s debut. He says: “I don’t know if it’s to late but I just wanted to let you know that our menu has changed a bit.We couldn’t score a soft serve machine in time so we are doing slutty brownies instead. We are also doing Korean tofu tacos and instead of the rutabaga salad we are doing an Israeli cous cous & garbanzo salad with spicy zhoug.”

The festivities start at noon and will run ’til 6pm, rain or shine (or flooding or structural collapse). Check out the link below for all the information you need.

Rittenhouse Row Spring Festival [Official]

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