Our pals at Foobooz have some fun new details on the vegan spot coming to Rittenhouse, courtesy of the meat-free geniuses at Vedge. I’m sure more than a few of you are on the edges of your seats here.
First off, the restaurant officially has a name—V Street—and it’s going to center around an international street-food concept. Mmmmm. I definitely like the sound of that.
V Street will open at 126 South 19th Street. Head over to Foobooz for more details from Vedge’s Rich Landau.
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It’s been a while since we had any news on the new restaurant coming from Vedge’s Rich Landau and Kate Jacoby. We knew that it was coming to Rittenhouse–specifically to 126 S. 19th Street which, yes, is the space right next door to Zama–and that it was set to open in the spring. But everything else about the place was a mystery.
Right up until Landau reached out this morning with some new details.
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With their L.A. expansion plans currently on hold, Vedge owners Rich Landau and Kate Jacoby have just signed a lease for a new restaurant in Rittenhouse Square.
The address is 126 S. 19th Street–which, yes, is right next door to Zama and currently home to a pop-up boutique (Smak Parlour), but will soon to be the location for Vedge’s smaller, cooler and more casual little-sister restaurant.
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Rich Landau and Vedge are all over this month’s Food and Wine magazine. The vegan restaurant and vegetable whisperer get mentioned no less than five times in the issue including in “From Beef to Beets,” “Vegetable Now,” “New Vegetable Cookbooks,” and “America’s Best Vegetarian Restaurants”.
Vegetables Now [Philadelphia Magazine]
Photo by Ethan Hill
Yesterday, I got Rich Landau from Vedge on the phone as he was driving over to check out a potential home for his new Los Angeles expansion.
Last night, we traded a couple messages about where things stood after the all-important site visit.
“It’s a big, beautiful raw space,” Landau explained. But also one that “needs…well…everything.” Still, it has great potential, and Landau seemed as though he was ready to move forward. So I asked him: Does this mean Vedge L.A. is a go?
“I wouldn’t say that yet,” he said. “Next up: lawyers. This is where it gets fun. And expensive.”
For a good look at the background on Vedge’s L.A. adventures, check out Zagat’s piece on how this all came to be.
It’s certainly beginning to look that way. Owners Rich Landau and Kate Jacoby are in Los Angeles right now to check out a space with their investors, and I got Landau on the phone while they were driving over.
The most important news, I guess, is that nothing bad is going to happen to our own Vedge here. It’s going to be business as usual. As a matter of fact, according to Landau, the L.A. project is being pitched as a “carbon-copy” of the Philly original. Same concept, same design scheme, same influences.
Landau told me that he and Jacoby looked at several spaces around Philly before shifting their gaze to the opposite coast. “We even had a couple projects on the board,” he said. “We would’ve done our Osteria, you know? Like a little sister [to Vedge]. That’s what people do, right?” And, he told me, they might still do exactly that. Just not right now.
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Rich Landau and Kate Jacoby’s Vedge is that most unlikely of operations: a dedicated vegan farm-to-table restaurant that, in just over a year, has become a destination for both vegetable enthusiasts and their more omnivorous friends. Here, we take a look at one of Vedge’s “Dirt Lists” and ask Kate Jacoby how it came to be.
Vedge: The Annotated Menu »
Looking for some turkey cooking advice that goes beyond Butterball Turkey Talk-Line, 1-800-BUTTERBALL? Here are the best pieces of advice from top Philadelphia chefs including Joe Cicala, Rich Landau, Marc Vetri and Jose Garces.
Thanksgiving Tips From Philly’s Top Chefs »
Nicole Marquis and her new team at HipCityVeg
Vance Lehmkuhl of the Philadelphia Daily News looks at how Kate Jacoby’s and Rich Landau’s Horizons broadened Philadelphia’s vegan scene through four alums who have stepped out on their own.
How Horizons broadened Philly’s vegan scene [Philadelphia Daily News]
With just about every single man, woman and child–vegetarian or carnivore–going loopy for the radishes and rutabega at Rich Landau’s Vedge, it should come as welcome news to Philadelphia’s tofu enthusiasts that, come Monday, April 16, there will be yet another new place where those with the taste for it, might score even more Landau-inspired vegetable goodness–and this time, on the cheap.
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