Marc Vetri‘s experiment in square pizzas–thick-crust, Roman-style pizza al taglio–lasted about six months. Opening in October in conjunction with the Urban Outfitters (who owns the brand now) at King of Prussia Mall, the KOP pizza shop offered quick-serve pies and a whole menu of the popular rotolo (plus salads and desserts), but people just never seemed to get excited about the place. A lot of them, actually, seemed just plain mystified as to why this suburban location was so much different than the other two Pizzeria Vetri locations–the ones with the regular old round pizzas.
Well, guess what? Pizzeria Vetri Square Pie is closed now. And it’s going to stay that way until the beginning of April when it will re-open under the non-square Pizzeria Vetri brand.
People are already pretty happy about that. Here’s what Vetri himself had to say.
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If you’re already looking ahead to how you’re going to handle New Year’s Day, the good people at Pizzeria Vetri have got your back with their exclusive Hangover Cure pizza. Available only on January 1 (and offered alongside $6 mimosas all day long), this pizza is topped with bacon, egg, cheddar cheese and everything bagel seasoning. It’ll run you $16, but depending on what kind of shape you’re in on the morning after, that might be the best bargain in town.
And that’s not the only new pie that the Pizzeria Vetri crews are rolling out.
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Pizzeria Vetri‘s “Pizza Jawn” series is a quarterly event where the Vetri team buddies up with a chef outside the family to collaborate on a limited edition pizza. This time around, the chef they’re bringing in is Yehuda Sichel (from Abe Fisher and elsewhere) and from October 17th to the 23rd, Pizzeria Vetri will be offering his Pork Belly Reuben Pizza. The Pork Belly Reuben pie will be available at Pizzeria Vetri’s Chancellor Street and Callowhill Street locations.
Oh, and in other news? Today is the grand opening of Pizzeria Vetri at the KOP Mall. It’s their new Square Pie model (which we told you all about a couple days ago), so if you’re in the mood for something square tonight, you’re in luck.
Pizzeria Vetri [Official]
Pizzeria Vetri Square Pie opens Friday at the King of Prussia Mall
Pizzeria Vetri Square Pie opens this Friday, October 14th as part of the URBN nexus at the King of Prussia Mall. The Pizzeria Vetri will be joining the overhauled Urban Outfitters, Anthropologie and Free People on the upper level of the Court at King of Prussia. And as we told you about last month, this Pizzeria Vetri will specialize in Roman square pizza slices and feature a whole menu of rotolo.
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Pizzeria Vetri Square Pie
The Pizzeria Vetri that’s opening at the confluence of the Urban Outfitters brands at the King of Prussia Mall will be different than the other Pizzeria Vetri locations out there. It will be known as Pizzeria Vetri Square Pie and will specialize in pizza al taglio, Vetri’s take on the thicker, square traditional Roman pizzas. Additionally there will be a whole menu of Pizzeria Vetri’s rotolos, stuffed and rolled pizza dough, plus a selection of seasonal desserts.
The new menu will also include dessert pizzettes, including an apple pie crumble variation and a Southern-inspired gelato created in collaboration with chef Kevin Sbraga, exclusive to the King of Prussia location. The Pizzeria Square Pie will also offer wine and beer and will offer counter service and a seating area for 60 diners.
The Pizzeria Vetri Square Pie will be part of the Urban Outfitters destination at the mall, which will include an UO, Anthropologie and Free People. Pizzeria Vetri Square Pie is scheduled to open on Friday, October 14th.
In other Pizzeria Vetri news »
New pizzas, new logos.
Things are changing at Pizzeria Vetri.
Most importantly, their new seasonal specials have appeared for the summer. At the Rittenhouse location you can score the new Mais e Funghi pizza a Neapolitan pie with a corn crema base topped with charred corn and maitake mushrooms tossed in sherry vinegar, mozzarella and parmesan cheese, then finished with fresh herbs.. And at the Fairmount location you will find the Pomodoro with baby heirloom tomatoes, burrata, and basil. Get them while they’re hot, both locations will release new specials when fall rolls around.
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Many people don’t associate URBN’s brands with each other, but the company hopes to change that perception soon. This fall, Urban Outfitters, Free People, Anthropologie and (wait for it) Pizzeria Vetri, URBN’s newest addition, will form a cluster within the King of Prussia Mall. This mall-within-a-mall will be more than just a bohemian girl’s haven; it’s a new concept for the company — and a bit of a gamble. Read more »
Nutella Dessert Pizza at Snap Custom Pizza
Since we rolled out our Fast Casual Tracker late last year to track the hot fast-casual concepts coming out of Philadelphia we’ve seen a whirlwind of activity. Of course there was the announcement that Urban Outfitters purchased Marc Vetri’s restaurants but also the ambitious plans of Snap Custom Pizza and Honeygrow’s continued growth.
We’ve recently updated the tracker and also made some changes, for one a concept has to have at least a second location announced before it is added (sorry Buena Onda and Scratch Biscuit).
More news on Philadelphia’s fast-casual scene »
The Melanzana at Pizzeria Vetri | Photo by Courtney Apple
Pizzeria Vetri has made national news over the past couple of days because of Urban Outfitters announcement that it was purchasing Marc Vetri’s pizza chain and the rest of his restaurants (minus the eponymous Vetri). Headlines have blared “Why Urban Outfitters Made Its Controversial Pizza Purchase,” “Urban Drops After Saying It Will Buy Pizza Chain” and “It Will Take More Than a Pizza Party to Sure Up Urban Outfitters.” The business end of the deal has been covered excellently by our business reporter Jared Shelly, but we’re the food guys, and we want to talk pizza.
So for all the Wall Street analysts, URBN stockholders, University of Texas Seniors and everyone else who has been meaning to try Marc Vetri’s jump into casual dining, here is your guide to getting the most out of Pizzeria Vetri.
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Marc Vetri treated Tuesday like any other day. He spent his morning at Amis Trattoria on 13th Street, talking about the menu with the chef. Then he rolled over to Osteria on North Broad Street to do the same. Tonight, he’ll “roam around his restaurants” to make sure the vibe and the food are just right. Just like always.
But there’s little doubt that Tuesday is more than just another day. A day earlier, Vetri agreed to sell his family of restaurants to Urban Outfitters for an undisclosed price. In an interview Tuesday morning, Vetri said “we were never for sale” but that the synergy between the two companies was too strong to let the deal pass. Apart from the restaurant Vetri on Spruce Street, Urban now owns 100 percent of the business. Read more »