Your Guide to Pizzeria Vetri

The Melanzana at Pizzeria Vetri | Photo by Courtney Apple

The Melanzana at Pizzeria Vetri | Photo by Courtney Apple

Pizzeria Vetri has made national news over the past couple of days because of Urban Outfitters announcement that it was purchasing Marc Vetri’s pizza chain and the rest of his restaurants (minus the eponymous Vetri). Headlines have blared “Why Urban Outfitters Made Its Controversial Pizza Purchase,” “Urban Drops After Saying It Will Buy Pizza Chain” and “It Will Take More Than a Pizza Party to Sure Up Urban Outfitters.” The business end of the deal has been covered excellently by our business reporter Jared Shelly, but we’re the food guys, and we want to talk pizza.

So for all the Wall Street analysts, URBN stockholders, University of Texas Seniors and everyone else who has been meaning to try Marc Vetri’s jump into casual dining, here is your guide to getting the most out of Pizzeria Vetri.

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Marc Vetri: Why I Sold to Urban Outfitters

Marc Vetri

Marc Vetri

Marc Vetri treated Tuesday like any other day. He spent his morning at Amis Trattoria on 13th Street, talking about the menu with the chef. Then he rolled over to Osteria on North Broad Street to do the same. Tonight, he’ll “roam around his restaurants” to make sure the vibe and the food are just right. Just like always.

But there’s little doubt that Tuesday is more than just another day. A day earlier, Vetri agreed to sell his family of restaurants to Urban Outfitters for an undisclosed price. In an interview Tuesday morning, Vetri said “we were never for sale” but that the synergy between the two companies was too strong to let the deal pass. Apart from the restaurant Vetri on Spruce Street, Urban now owns 100 percent of the business. Read more »

Vetri Sells Restaurants to Urban Outfitters

Urban VetriMarc Vetri’s Vetri Family of Restaurants has been sold to Urban Outfitters. The deal includes all of Vetri’s restaurant concepts, minus Vetri, but clearly the deal is about Pizzeria Vetri. Vetri’s casual pizza concept is already partnering with Urban to open in Austin, Texas and is in the planning stage to be part of Urban’s lifestyle village in Devon. The deal gives Pizzeria Vetri the backing to get big quick with Urban’s experience in rolling out concepts, albeit in fashion, not pizza.

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Zac’s Hamburgers Leads Local Charge at Lincoln Financial Field

Zac's Pack - Four "fully loaded" burgers from the Zac's Burgers stand.

Zac’s Pack – Four “fully loaded” burgers from the Zac’s Burgers stand | Photo by Arthur Etchells

Today, Aramark and the Eagles announced what new concessions options would be available for the 2015 season at Lincoln Financial Field. Among the highlights, Delaware County institution Zac’s Hamburgers is among the new options. Zac’s will have a stand on the lower level and will sell double burgers as well as a Zac Pack of four “fully loaded” burgers, sure to make the purchaser a hero when they return to their seats.

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New Happy Hours Offer Alternatives to Sips Crowds

Late afternoon wine enjoyed outdoors at Fitler Dining Room.

Late afternoon wine enjoyed outdoors at Fitler Dining Room.

Whether you’ve tired of Center City Sips, your go-to bar, or simply drinking at home, here’s a round-up of the newer additions to the list of Philadelphia’s happy hours this summer. With the heat of August on the horizon, we’re probably all going to need a drink (or three), so let these newcomers reinvigorate your weekday drinking.

We’ll accept a cocktail as thanks.

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Your Guide To The Callowhill Night Market

Night Market hits Callowhill with about 70 food and drink vendors, including newbies like the Rio Brazilian Steak Truck, Roe Thai and Japanese and Sweet Nectar Delights. Nearby PhilaMOCA has curated an evening of local tunes, Dance Philadelphia will be performing, and suds will be available via the Underground Arts beer garden and Penn Distributors. Thursday, June 18th, 6-10 pm, free, 13th and Callowhill streets.

So here we are–mere hours away from the start of the Callowhill Night Market which will bring together 70-some food trucks and vendors (plus beer and live music and tee shirts and all the usual weirdness that comes when you pack tens of thousands of Philadelphians together in one place and make them stand in line for tacos) for a one-night party unrivaled by any other food event in the city.

Whether this is your first Night Market or your tenth, whether you’re comfortable hanging out with 20,000 of your closest friends or nervous about the mob scene, whether you’re laser-focused on just ONE THING YOU MUST EAT BEFORE THE END OF THE NIGHT or (like us) planning on trying everything on offer (and the good stuff twice), we’re here to help you get the most out of your Night Market experience. Check out our battle-tested advice below, and make note of the picks we’ve made for the must-hit trucks of tonight’s event.

Ready? As always, let’s start with…

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Vetri Looking to Expand to Devon and Beyond

pizzeria-vetri-940It’s been clear since the get go that Marc Vetri, Jeff Benjamin and the rest of the Vetri Family team planned to expand their Pizzeria Vetri concept beyond Philadelphia. And now through their connections with Urban Outfitters, they’ve locked up their first out-of-market location. Benjamin tells Danya Heninger for Billy Penn that the Pizzeria Vetri will be opening next to an Austin Urban Outfitters.

Closer to home, Vetri’s restaurants could become part of Urban Outfitters’ lifestyle village in Devon. That project is slated to include an Urban Outfitters store plus a Terrain and Anthropologie, as well as 138-unit apartment building and restaurants. Though the deal isn’t finalized, Benjamin tells Heninger that there will likely be more than one Vetri Family restaurant in the Devon Yard project.

Pizzeria Vetri reveals big expansion: With Urban Outfitters’ help, to Austin and beyond [Billy Penn]
Pizzeria Vetri [Foobooz]

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