Philly Beer Week Gets A Re-Branding


The crew behind Philadelphia Beer Week (17 restaurant industry pros and local beer experts) have just announced the debut of Philly Loves Beer, a “year-round entity devoted to raising Philadelphia’s global profile as a destination city for beer tourism.”

So what does this mean? Quite a bit. actually. According to the PBW board, Philly Loves Beer is the country’s first (and only) non-profit organization dedicated to the love and greater glorification of beer that’s not linked to a brewing guild or business association. It exists to “serve as the foremost authority on beer and beer culture in Philadelphia and the surrounding area,” and will do so through education, advocacy and networking 365 days a year–not just during the annual Philly Beer Week bachanal.

Oh, and speaking of Beer Week…

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