Last week, Philly’s fashion set flocked to fete to the grand opening of Joan Shepp‘s long-awaited Chestnut Street store. Partygoers sipped champagne and nibbled on macarons (over 1,000 of them!) alongside the Moschino and Margiela.
We knew once designer Melissa Noucas’s super-chic paper goods popped up on our radar that she would be an instant pick for our Conversations of Style series.
The Philly-based artist helms The Atelier blog and stocks its accompanying e-store with her fashion-focused designs. We chatted with Noucas about her day-to-day necessities, her fall wish list and her style uniform.
Psst: Be sure you read until the last slide; her personal style illustration is gorgeous.
Everyone has a favorite item of clothing. It’s like a security blanket or, at the very least, a no-brainer, throw-on-and-go option. These are the clothes we grab when we have two minutes to get out the door, the ones in the heaviest rotation, the pieces that are soft and worn in and maybe just a bit faded. For Duchess Kate, it’s her LK Bennett nude pumps. For Jennifer Aniston, it’s a pink triangle bikini.
For Todd Carmichael, La Colombe founder and star of Travel Channel’s Dangerous Grounds, it’s a red Duke & Winston Philly t-shirt.
Just before the World Cup craziness, I spent some time with the Philadelphia Union’s star midfielder Maurice Edu in his Rittenhouse apartment. He was in the midst of packing for the final stages of World Cup training in Brazil (sadly, he was eliminated from the final roster with Landon Donovan). His apartment was nearly bare—he ping-pongs around the world during the year—save for a giant TV on the floor and a pop-a-shot game in a corner.
Oh, and the sneakers. Boxes upon boxes of sneakers, designer pairs piled up in his closet, sportier pairs holding court in a front room, each shoebox labeled with a photo of the pair inside, Mariah Carey-style.
10 Philly Fashion Instagrams to See This Week: Popsicle Sneakers, Vintage Cufflinks and To-Die-For Studios
There’s nothing like a little Instagram eye-candy to kick off your weekend. See what the city’s most stylish ‘grammers were up to this week.
An Arizona State professor is offering her female students extra credit if they don’t shave their body hair for the semester, and her male students the same if they do shave from the neck down. It’s a weird academic gambit, and I don’t know what I think about it from a scholarly point of view, but it’d be nice to have an excuse not to shave. As it stands now, there’s really no acceptable societal excuse, which troubles me because, well, I don’t shave my underarms. You know, like Madonna, who I have so much in common with already.
‘Hood: Washington Square West
Day Job: Designer for Free People
Where We Found Her: Enjoying the sunshine in Rittenhouse.
What She’s Wearing: Vintage top from Topshop; H&M leggings (“I’m a huge fan of leggings and probably have over 50 pairs of all colors and patterns”); Anthropologie necklace; Ash sandals; Free People cardigan (“It’s my go-to cardi because it goes over everything and screws up into a tiny little ball, perfect for carrying about and beating the freezing AC attacks when you go inside”).
Shopping Abroad: “I bought my bag at a stand in Florence when I went there for a yarn show. All over the city they have people selling accessories, clothes and leather goods in little stalls. They’re all in competition with each other so they get quite cheeky trying to charm you into buying from their stand, and then you get to do a bit of bargaining with them. It’s fun.”
This week, the city’s most fashionable Instagrammers turned out their summer best, posting stylishly patriotic pics and shots that basically sum up summer: popsicles, sunglasses and, yes, Lady Gaga at the Shore.
Name: Samuel Powell
Day Job: Manager at Parc
Where We Found Him: On his way to fill in the host team about the amount of reservations for outside seating during a busy Sunday brunch.
Where He Shops: “When I’m looking for a good pair of shoes, I hit Sansom Street between 16th and 15th, locally owned stores from guys who know footwear.”
My Beard: “It’s at three months and I shape it myself. Ungarische Bartwichse by Marke & Golddachs is the beard wax I use. [Editor's Note: Salvador Dali also used it!] I go to a barber shop in Roxborough to do my hair. It’s called The Men’s Club. They are a couple of younger guys who can cut hair in a really classic way. I use Crew products to style my hair.”