Toll Brothers Pushing 410 At Society Hill

A rendering of 410 at Society Hill, courtesy of Toll Brothers

Toll Brothers, the Horsham, PA-based megadeveloper, has found late-career success in the unlikeliest of places: bustling cities. The company has done projects throughout New York City, as well as the remarkably successful 600-unit Naval Square in Graduate Hospital. Now Toll Bros. is pushing its latest Philadelphia offering: the still-under-construction 410 at Society Hill, the luxury condo complex on Headhouse Square that replaces the large hole where Newmarket once stood.

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Toll Bros. Get Jiggy With Newmarket: Construction and Sales of 410 At Society Hill Has Begun

410 at society hill

A rendering of the Second Street entrance. Via Toll Bros.

It’s official: The construction and marketing of Toll Brothers 410 At Society Hill — aka THE DEVELOPMENT THAT WILL FINALLY RECLAIM THE GIANT NEWMARKET/WILL SMITH/STAMPER SQUARE WASTELAND — has begun in earnest: brochures, floorplans, renderings, a construction timeline, and the opening of a sales office where huge chunks of sample apartments are installed, IKEA-style, in order to demonstrate what, for instance, the kitchens in the luxury Toll Brothers units will look like.

The end date for construction has been set at 18 to 24 months from now. The luxury condos will have 55 units, ranging from one- to four-bedrooms, each with a minimum of 1,000 square feet. There are six different unit designs, but all with have at least one private terrace.

Newmarket was a kind of funky shopping mall, very Marimekko, in 1975, but it tanked. It was too cool for Headhouse’s historic school. Said tanking took a long time. At some point, Will Smith got excited about the space and planned to turn it into a W Hotel. Will, come on! The Philly boy should have known better. Most recently, developer Marc Stein had this crazy idea to build a high-rise there called Stamper Square. No dice.

In more recent years, homeless men have found it a comfortable place for a nap. See arrows.


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