Celebrate National Watermelon Day with Watermelon Beer and Treats

Watermelon salad at Devil's Den

Watermelon salad at Devil’s Den

Did you know there is a day just to celebrate watermelon? Neither did I, but apparently it is a thing and to celebrate the day, two bars are hosting Watermelon Day events on Wednesday, August 3rd.

City Tap House – University City is hosting a good old-fashioned watermelon eating contest. At 6:30 p.m. you can attempt to win some Phillies tickets and $100 gift card to City Tap by eating the most watermelon. To sign up email avirgili@table95.com.

Is one day not enough? How about Watermelon Week? »

Monk’s Café Debuts New Belgium Lost in the Woods Series

lost in the woodsFoobooz’s Arthur Etchells may have been underwhelmed when New Belgium came to town in September but I feel like everywhere I go, there’s another bar having some kind of New Belgium event, and seeing Fat Tire on a tap list has become a regular occurrence (not that I’m complaining).  While their beer is solid, I couldn’t help but wonder, “what’s the big deal with them?”

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Ah Drats, New Belgium Chooses Asheville Over Philadelphia

New Belgium has been looking for the location for a second brewery for the past several months. Word leaked that the two finalists were Asheville, North Carolina and Philadelphia. Today the Colorado based brewery announced that the new brewery would be in Asheville.

In Don Russell’s (aka Joe Sixpack) newsletter today  Russell interviewed Alan Greenberger, deputy mayor for economic development and the city’s commerce director. Greenberger told Russell that “New Belgium may feel that the town of Asheville reflects their corporate culture” better than Philadelphia. The Philadelphia location toured by New Belgium folk was a 30-acre site at the Navy Yard.

Guess we better start courting Russian River.

Really Big News!!! Asheville we’re coming for you! [New Belgium]

New Belgium Coming to Brussels on the Schuylkill?

Jack Curtin caught this news yesterday from Craft Business Daily. New Belgium Brewing out of Fort Collins, Colorado is looking for an East Coast brewery to facilitate its eastern expansion. According to the note in CBD, the third largest craft brewer in the United States is between Asheville, North Carolina and Philadelphia. A decision is expected in early 2012.

Fat Tire for all!

We all know that New Belgium is coming to Philly sooner or later … [Liquid Diet]
New Belgium Brewery [Official Site]

Update: via Jack Curtin, The Coloradoan updates the story with why Philadelphia is on the short list.

Philadelphia made the cut based on its ideal position along the coast for distribution, said Simpson, who noted it would be a good fit because there are some world-class Belgium beer bars in Philadelphia.