New Belgium has been looking for the location for a second brewery for the past several months. Word leaked that the two finalists were Asheville, North Carolina and Philadelphia. Today the Colorado based brewery announced that the new brewery would be in Asheville.
In Don Russell’s (aka Joe Sixpack) newsletter today Russell interviewed Alan Greenberger, deputy mayor for economic development and the city’s commerce director. Greenberger told Russell that “New Belgium may feel that the town of Asheville reflects their corporate culture” better than Philadelphia. The Philadelphia location toured by New Belgium folk was a 30-acre site at the Navy Yard.
Guess we better start courting Russian River.
Really Big News!!! Asheville we’re coming for you! [New Belgium]
Jack Curtin caught this news yesterday from Craft Business Daily. New Belgium Brewing out of Fort Collins, Colorado is looking for an East Coast brewery to facilitate its eastern expansion. According to the note in CBD, the third largest craft brewer in the United States is between Asheville, North Carolina and Philadelphia. A decision is expected in early 2012.
Fat Tire for all!
We all know that New Belgium is coming to Philly sooner or later … [Liquid Diet]
New Belgium Brewery [Official Site]
Update: via Jack Curtin, The Coloradoan updates the story with why Philadelphia is on the short list.
Philadelphia made the cut based on its ideal position along the coast for distribution, said Simpson, who noted it would be a good fit because there are some world-class Belgium beer bars in Philadelphia.