Marc Vetri Channels His Inner Real Housewife

Marc Vetri, whose eponymous restaurant is habitually nominated for best service by the James Beard Foundation, took to Twitter this morning to rip a customer who dined at his restaurant last night.

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Marc Vetri Up Next in Pat’s Steaks Guest Chef Series

Marc Vetri with Frank Olivieri at Pat's Steaks

Marc Vetri with Frank Olivieri at Pat’s Steaks

Marc Vetri is next up for Pat’s Steaks Guest Chef Series. Vetri is preparing a ribeye steak with Di Bruno Bros’ mortadella, taleggio, cherry peppers, onions and Cheez Whiz on roll.

The steak will be available on Thursday, January 21st from 3 to 5 p.m. The steaks will cost $10 each and all sales will benefit the Vetri Community Partnership.

Frank Olivieri says, “I’m so honored to have Marc Vetri design a cheesesteak and cook with me to benefit his charity.” For Vetri, it is a pleasure to work with Olivieri. “Frank is always there for us. The sandwich I created is like an Italian Cubano sandwich. You have the mortadella and the steak and Tallegio, and the peppers and onions cut it beautifully. The combination of ingredients is really delicious.”

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Was Urban Outfitters-Vetri Deal in Part About Loneliness?

Urban Vetri

There was a lot of head-scratching this week when Urban Outfitters, struggling in sales, purchased the Vetri Family restaurant group. I understand the concern over a beloved local figure and craftsman “selling out” to a corporation famous for flannel and failed attempts at irony. But Urban and the Vetri people have worked together for years, and two big Philly power players are a match made in business heaven. (For those still bummed: The crown jewel Vetri-name restaurant wasn’t sold. Marc Vetri and co. also pledge to oversee all their Philly restaurants as usual — we’ll certainly notice if they don’t.)

The most interesting thing about this deal isn’t the people involved. It’s one of the reasons Urban’s chief development officer, Dave Ziel, gave for the purchase: filling a social void. As Ziel told Philly.com, “We think retailing needs to become more experiential … I think there’s a craving for real socializing beyond social media.” Read more »

Your Guide to Pizzeria Vetri

The Melanzana at Pizzeria Vetri | Photo by Courtney Apple

The Melanzana at Pizzeria Vetri | Photo by Courtney Apple

Pizzeria Vetri has made national news over the past couple of days because of Urban Outfitters announcement that it was purchasing Marc Vetri’s pizza chain and the rest of his restaurants (minus the eponymous Vetri). Headlines have blared “Why Urban Outfitters Made Its Controversial Pizza Purchase,” “Urban Drops After Saying It Will Buy Pizza Chain” and “It Will Take More Than a Pizza Party to Sure Up Urban Outfitters.” The business end of the deal has been covered excellently by our business reporter Jared Shelly, but we’re the food guys, and we want to talk pizza.

So for all the Wall Street analysts, URBN stockholders, University of Texas Seniors and everyone else who has been meaning to try Marc Vetri’s jump into casual dining, here is your guide to getting the most out of Pizzeria Vetri.

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Urban Outfitters Bought Vetri for Under $20 Million

Marc Vetri

Marc Vetri

One of the biggest questions looming about the Urban OutfittersVetri Family of restaurants deal was a simple one: How much did Urban pay to acquire the company?

Urban’s chief financial officer told Bloomberg Business that it paid less than $20 million for the restaurant group. (Both sides announced the deal Monday without disclosing financial terms. I asked Marc Vetri in a wide-ranging interview yesterday, but he declined to answer.) Read more »

Marc Vetri: Why I Sold to Urban Outfitters

Marc Vetri

Marc Vetri

Marc Vetri treated Tuesday like any other day. He spent his morning at Amis Trattoria on 13th Street, talking about the menu with the chef. Then he rolled over to Osteria on North Broad Street to do the same. Tonight, he’ll “roam around his restaurants” to make sure the vibe and the food are just right. Just like always.

But there’s little doubt that Tuesday is more than just another day. A day earlier, Vetri agreed to sell his family of restaurants to Urban Outfitters for an undisclosed price. In an interview Tuesday morning, Vetri said “we were never for sale” but that the synergy between the two companies was too strong to let the deal pass. Apart from the restaurant Vetri on Spruce Street, Urban now owns 100 percent of the business. Read more »

Urban Outfitters to Buy Vetri Restaurants

Urban Vetri

Two of Philadelphia’s best-known brands are set to become united. Urban Outfitters has agreed to buy the Vetri Family of restaurants. No sale price has been disclosed.

“Having known Marc for almost a decade and partnered with him through his charitable foundation, we are honored to have him, Jeff and the Vetri family join the URBN team,” said Richard A. Hayne, CEO of Urban Outfitters in a statement. “Spending on casual dining is expanding rapidly, and thus, we believe there is tremendous opportunity to expand the Pizzeria Vetri concept.” Read more »

So There’s This Thing Happening On Instagram Right Now…

angry-granpa-marc-vetri-400Marc Vetri went to Elixr Coffee yesterday. While there, he saw a bunch of people there staring at their phones or working on their laptops rather than engaging in lively and spirited dialog with their fellow man. He snapped a picture. He put it up on Instagram. And in keeping with his new part-time gig as a full-on Method acting Grandpa Simpson impersonator, these were his thoughts…

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