H&M Is Launching a Beauty Line Featuring Over 700 Products This Fall


Meet your new beauty go-to. | H&M.

Fast-fashion empire H&M announced yesterday that it is launching a brand-new beauty line, set to debut in the fall. According to reports, the line will kick off with 700 products, but soon expand to over 1,000 items, which will range from nail polish and hair tools to body goods and makeup.

The collection will be twofold: an eco-friendly line called Conscious Beauty (the company is pushing its sustainability angle) and a higher-end, premium line. Look for it in stores worldwide and online starting in September. Prices will range from $2.99 to $24.99. What does this mean for Ulta?

Beauty PSA: You’ve Probably Been Applying Your Concealer All Wrong


Dab, don’t smudge. | Shutterstock.

Apply your makeup for enough years and it becomes a mindless routine. Mine is so engrained that I can do it in less than 10 minutes. On the train. So introducing a new product or application method is difficult (it took me about six months to learn to apply my liquid cat-eye on the train without any major mishaps) — even when you’re dealing with something as basic as concealer.

Think about how you apply it: a dab on your finger, then a smear under your eyes, a swipe around your nose, and maybe another smear on your chin. Here’s the problem with this application: No matter how great your concealer is, when you smear instead of tap it on, it doesn’t last as long, doesn’t blend as well, and uses more product than necessary. Need proof?  Read more »

Market Report: How to Clean Every Single Product and Tool in Your Makeup Bag

Get squeaky clean. | Image via Shutterstock

  • Soothe your inner clean freak with these 17 tutorials for cleaning every product and tool in your makeup bag. Buh-bye, grimy brushes! [Buzzfeed]
  • Taylor Swift wore 10 sparkly looks during her first 1989 concert. Plus, she may have nabbed a look from the Victoria’s Secret fashion show. [Yahoo]
  • This green lipstick — yes, green — transforms your lip color to a gorgeous berry hue. [Allure]

Up Next: Styling tricks for petite ladies.

7 Best Bang-For-Your-Buck Makeup Palettes


In theory, eyeshadow palettes are the best thing to happen to your makeup drawer. They consolidate all the colors you’ll ever need into an easy-to-carry case, and they’re often a value. But they don’t always live up to their potential, and you end up only using one or two shades religiously and then tossing the entire palette when these run out.

So we asked four local beauty gurus — both makeup and brow artists — to tell us which palettes they use. Here, the seven palettes worth buying. We promise: You’ll use every color, and your makeup bag will be all the better for it.  Read more »

Market Report: Why You Need to Stop Contouring Your Face Already


Images via Pinterest.

  • Here’s why one makeup artist is against Kardashian-esque contouring makeup. (And I agree with her.) [Byrdie]
  • If cryptic Instagram photos (and voracious rumors) are to be believed, Reese Witherspoon might be launching a hotel. Your move, Blake Lively. [The Cut]

Next: Melissa McCarthy’s new clothing line and Birkenstock … mattresses?

Market Report: 5 Reasons to Put Your Skin on a Makeup Diet

Image via Shutterstock

Image via Shutterstock

  • The 5:2 skin diet — foregoing makeup twice a week — might be just the detox your face needs. [Glamour]
  • The best thing to come out of the blue-and-black dress vs. white-and-gold dress debate: The Southern African branch of the Salvation Army has created a powerful ad starring the dress to combat domestic violence. [Washington Post]
  • Bloomingdale’s just debuted a new dance called the B-Roll. Let’s just say we don’t think it’ll be replacing the Electric Slide. [Huffington Post]

Next: A tech-savvy purse that can charge your phone — and it’s actually chic.

Men Can Learn a Lot From Wearing Makeup For a Week


Hot stuff. | Shutterstock.

Men wearing makeup isn’t a new thing. In fact, last year we wrote about guys in Philly getting into the primping scene). But what about less-than-subtle swipes of mascara and concealer? Could burly, manly men pull off a full face of makeup—and would they dare to?

Enter Isaac Fitzgerald, a brave, bearded, tattooed guy who, for five days straight, wore makeup. He documented his week-long makeup-wearing test for BuzzFeed, and the results are expectedly hilarious, and eye-opening.

Read more here.

Beauty Secrets From a Philly Prison (Really!)


Female inmates create “fakeup.” | Orange Is The New Black.

An interesting story popped up over on Refinery29 the other day. It was a piece that originally appeared on The Marshall Project, a newly launched nonprofit news site that focuses on the American criminal justice system, and it detailed the crazily resourceful ways female inmates create makeup products (or “fakeup”) behind bars.

According to The Marshall Project, federal jails offer products like liquid eyeliner, bronzer and lip gloss (who knew prisons were like mini Sephoras?), but most state and county prisons only dole out things like mascara and eyeliner. So women get crafty, melting down Jolly Ranchers to use as hair gel, crushing up colored pencils for eye shadow and even mixing coffee and face cream for foundation.

More tricks ahead.

Monday Obsession: NARS Audacious Lipstick Collection


Your favorite new lipstick is here.

When my Shoppist partner in crime and assistant editor Marina came to work last week, she was wearing the most divine lipstick ever. I generally wear a pale gloss, so I leave all the lipstick sleuthing to her—and she always delivers.

She was wearing one of the 40 shades featured in NARS’s fall collection, called Audacious. The lipsticks are super-pigmented, so you get a rich, intense color with a single swipe. (No lip pencil needed!) It’s not ultra-matte, either, so it feels more like a user-friendly creamy gloss, but the color is long-lasting: I watched it last all day on Marina, even through lunch and coffee number two.

Click for where to find it in Philly.

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