Apparently Philly Is a Hotspot for Vagina Beauty Treatments

Photo via My New Pink Button.

Photo via My New Pink Button.

Shoppists, I’m here to introduce you to labia makeup. Haven’t heard of it yet? The makeup—which has been around for some time but has just gotten more buzz of late—was created by My New Pink Button and it’s designed to “restore the youthful pink color back to your labia.” To think, here we were fretting about gray hairs when we really should have been worried about the color of our labias! In any case, the stain comes in four shades, each with sassy names weirdly reminiscent of your grandmother (think: “Bettie” and “Marilyn”, which is described as “good for beginners”). The Dye System Kit includes 20 disposable applicators, a mixing dish, labia colorant dye and an instructional guide. This is good: You don’t want to mess around down there, ladies.

The whole ‘labia makeup’ thing originally struck me as unnecessary, but as someone who’s read about women putting blush on their nipples to increase pink-ness (don’t ask), I started to think that maybe My New Pink Button was on to something. After all, vajazzling took over the world. Perhaps the beauty industry’s just been spending too much time thinking above the belt. So I ventured below it to sleuth out other questionable nether-region beauty treatments. The first thing I noticed? It seems Philly is a hotspot for vaginal beauty treatments. (Who knew?)

Keep reading. You know you’re curious.

How I Found the Best Liquid Eyeliner

How I Found the Best Liquid Eyeliner Ever

My cat-eye weapon: Stila’s Say All Day Liquid Eyeliner.

I’m fiercely loyal to the items in my makeup bag (which, in case you’re wondering, is this Rebecca Minkoff monogram pouch). Try as I might to love Diorshow and Maybelline’s Great Lash, I always come back to L’Oreal’s Voluminous mascara (the one with the curved wand). And with the exception of a few dalliances with MAC, Benefit and Laura Mercier foundations, I’ve never strayed too far from Clinique’s Superbalanced Makeup. But the ultimate weapon in my beauty arsenal is my eyeliner: Stila Stay All Day Waterproof Liquid Eyeliner.  Seriously, guys, you need to try this.

I know, waterproof liquid eyeliner sounds scary. But it’s not! Keep reading.

POLL: Dudes in Philly Wear Makeup Now. Would You?

Philly Men Wearing Makeup is on the Rise

Facial hair isn’t the only thing that have Philly men turning to the cosmetics aisle. There’s a new school of image-conscious guys out there who go bespoke, have serious opinions on beard oil, and aren’t afraid to wear a little bit of mascara. We saw it coming: Last fall, fashion and beauty industry moguls like Marc Jacobs  and Tom Ford dropped male grooming lines that featured everything from lip balm to bronzer and concealer. (Yes, bronzer.) For ages, women have had the upper hand when it comes to fixing their “flaws” with makeup. Love it or hate it, we’ve at least got the option to wear a bit of concealer when we have a zit, or a smidge of blush when we’re looking pallid. Guys, though, they’re on their own. Well, until now.

Think your man doesn’t wear concealer? Think again.

VIDEO: 35 Ways To Wear Your Eyeliner


I’m a major proponent of step-by-step visual instructions. That’s why I was so excited when I stumbled across this treasure chest of makeup inspiration on Refinery29. The artsy video (complete with popping noises that recall VH1′s Pop Up Video) was made by Dutch makeup artist Ellis Faas in conjunction with I Love You magazine. It’s split into multiple segments, each of which highlights a makeup look how-to. The best part is that each step is displayed on the screen, which means you can see how the look will build with every cosmetic addition (this will save you crafty cotton swab clean-up later on). Plus, the looks are supplemented with variations to suit your taste or coloring (think: 20 different lipstick shades). Perhaps unsurprisingly, our favorite is the eyeliner segment (1:24). Sure, some of the looks skew more Gaga than most of us could pull off for everyday wear, but many of them we can totally see ourselves rocking. You’ll have to pry our felt-tipped eyeliners from our fingers.

Click here for pure makeup artistry heaven.

Your Eye Shape, Decoded (Finally!)

Thank you, Smashbox! Even though I always thought I had round eyes, turns out my peepers are actually almond-shaped. Why does it matter? According to Smashbox’s global lead artist Lori Taylor Davis, just as your body shape determines which clothes look best on you, so too does your eye shape determine what sort of eye makeup you should wear. What’s your eye shape? Pull out a mirror and watch the video below to find out, then keep reading for video tutorials on how to apply makeup that best suits your shape.

Now your know your eye shape! Click here for your best makeup look.

Where to Get Your Halloween Makeup Done Tonight


Photo from Blush Salon.

For really ambitious Halloween-ers, letting someone else wield the makeup brush can take your costume to the next level. (Case in point: Would Natalie Portman’s Black Swan have been as striking without the wild makeup?) Here, four Philly makeup spots staffed with experts who can paint your face for maximum effect. (See that look to the left? We’ll tell you where to get it.)

Tell me more!

What We Love: Half-Drag

The lashes, the lipstick and the wigs. That’s usually what we think of when we picture our favorite queens (looking at you, Brittany Lynn!). But one photographer is taking a deeper look at the men behind the divas. Leland Bobbé‘s “Half-Drag” is an incredible photo series that captures some of New York’s drag performers – both in makeup and in their natural states.

On his website, Bobbé, a portrait, lifestyle and street photographer, says the idea for the series sprang from his ongoing work documenting the city’s burlesque performers. “My intention with Half-Drag is to capture both the male and the alter-ego female side of these subjects in one image,” says the photographer.

Check it out:

Chandelier Period by Leland Bobbé

Azraea by Leland Bobbé

Miss Fame by Leland Bobbé

Click here to view more images from the series.