WTF Beauty: Why Is This New Tarantula Lash Trend a Thing?

EXPECTATION

Nope, not even close. | Images via Rafsy and Maybelline.

Lashes are everything  – that’s, like, rule #1 of makeup. A good coat of mascara makes the eyes look bigger, draws attention to the most beautiful asset on your face, and has the power to make even the sleepiest chick look wide awake. Clear mascara was the first bit of makeup my teeny-bopper-self was allowed to wear (Mom’s ingenious placebo), and since then, my lashes have been the most important step in getting ready. Seriously, have you ever left the house with all of your makeup done only to forget your mascara? You feel like a naked mole rat the rest of the day, despite the fact that your face is 99 percent done. Even if I’m just running to the gym on an off day, I swipe on a coat or two to look a little more alive. Bottom line: I feel really strongly about lashes, which is why this new trend of intentionally clumpy mascara is making. My. Blood. Boil. Read more »

I Tried Pantone’s Skin-Matching Technology at Sephora (and It Was Incredible)

womanbeautymirror

Ace your base. | Shutterstock.

Last week, I stopped by my the Sephora store on Walnut Street to buy liquid foundation. But because Sephora is like a candy store, I ended up confiding all my beauty wishes (“Pale-pale lipstick, not pink-pale lipstick, but mod-pale lipstick”) to a very nice saleslady who sat me in a stool and then scuttled off to find a basket of things to show me.

Among the beauty troubles I confessed to her was my difficulty finding a foundation that matches my skin tone. Though I’m a ride-or-die Clinique devotee, my foundation just hadn’t been quite right, veering either too dark, too light or too pink. I was ready for a change. So I allowed the saleslady to show me Sephora’s Pantone Color IQ machine, a tiny camera-like gadget that scans your facial skin in three different places and quickly analyzes it — disregarding things like blemishes and store lighting. Then it pops out a number that corresponds to your exact skin tone. The number is so precise, the saleslady pronounced, that you can take it to a paint store and have them create paint for you that is the exact same color as your skin. Your walls can match your skin! (I’m not sure why you’d want to do this, but just know the option’s there.)  Read more »

Market Report: When to Throw Out Your Old Makeup (and Why You Need to!)

makeup

It might be time to throw out that favorite blush. | Shutterstock.

  • Skin irritation doesn’t seem to be clearing up? It could be your expired foundation. Find out the actual shelf-life of your beauty products. (Warning: You may want to purge your kit after reading). [Well+Good]
  • If you haven’t already tossed half your products, beware of this (literally) dirty little secret behind jar moisturizers. Think: Loads of bacteria from dipping your fingers in. The solution? Pump-action containers for the win. [xoJane]

Next: Louboutin lipstick and drugstore face wipes.

Finally, Makeup Sized to Fit Your Life On The Go

Stow1

The perfect size for glam on the go. | Images via @AshleyMuirBruhn and The Glam Files.

Every morning, I apply my makeup on the Septa train into Center City, warranting many a stink eye from fellow commuters. But with a jam-packed schedule, I’m constantly looking for ways to maximize my time. Plus, I always love having my makeup around for touchups  –  how else are you supposed to take your face from the office to happy hour? The downside? Having to lug around my massive makeup kit the rest of the day; it’s so large that I recently bought a bigger purse (read: adult backpack) just to fit everything in one portable place.

This is precisely why Stowaway Cosmetics has me hyped on this Monday afternoon. They ingeniously offer high-quality cosmetics, all of which measure in at half the normal size, for half the price. Stowaway’s Creme Lipstick is smaller than your pinky; their Effortless Eyeliner is the size of a Q-tip. How adorable is that? Rather than considering them “sample size” products, think more “perfect size”  – as in you can finally own a BB cream that is smaller than your vat of body lotion.  Read more »

Crazy Skilled Makeup Artist Transforms Herself Into Rocky and Other Famous Figures

Italian makeup artist Lucia Pittalis is giving drag queens a run for their money, proving that anything is possible with few brushes and some expert contouring. Just check out her Instagram account, where she shares photos of herself transformed into famous figures by the power of makeup. A lot of makeup. I mean, this woman must clear the aisles at CVS to be able to turn herself into some of these people. (Look at her Keith Richards!)

Among the other celebs she’s taken on is one very close to our hearts, fictional Philly boxing champ Rocky Balboa. She goes for the young Rocky here, and a moment when he just came out of the ring, with a jacked-up eye, a little blood on his lip and a bandage around his paws. Check him out below, and a few other notables. See more on her Instagram account here.

Read more »

Makeup Mobile From ‘Shark Tank’ Is Coming to Old City This Afternoon

The Lip Bar van is doing a national tour now. | The Lip Bar.

The Lip Bar van is on a national tour now. | The Lip Bar.

Shopping tip of the day: The Lip Bar, a national makeup truck specializing in candy-bright, vegan lipstick and lip glosses, is rolling into Old City later this afternoon and setting up shop in front of The Geisha House. (If The Lip Bar sounds familiar, that’s because you saw the founders on an episode of Shark Tank—sadly, they walked away without a deal.)

From 4pm to 7pm, shop the makeup truck’s selection of lip colors both splashy (blue, purple, grey) and subtle (nude, pink, red). Talk about lip service.

Read more »

The Summer Bronzers Philly Makeup Artists Swear By

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From left: Local makeup pros Béke Beau, B Wilson and Monique Mason.

After a very ill-fated love affair with self-tanning lotion in high school, I’ve stuck to special-occasion spray tans (see my list of the best places to get those in Philly here) and a bronzer for everyday. The latter has become the secret weapon of my makeup bag, but it’s taken me some time to find one that doesn’t turn my skin some cake-y terracotta shade. (The one I’m currently obsessed with: Monica Virga’s spray-on bronzer, which gives me a long-lasting glow that looks totally natural.)

I checked in with three of my fave local beauty pros to find out which bronzer earns a coveted spot in their makeup bags. Here’s a peek at their top picks.  Read more »

Inside Rittenhouse’s Best New Makeup Boutique

MONICA

Monica Virga (inset) and a sampling of her cosmetics line. | Makeup photograph by Kori Livingston.

Monica Virga is exactly what you’d think a celeb makeup artist from Milan would be: dewy olive skin, glossy dark hair, quirky glasses, dressed all in black. Her postage-stamp-size studio/shop is on South 20th Street, a hop-skip from Philly’s other ultra-chic Euro expat, Bela Shehu. Though I was expecting a slick lacquered space, all Italian modernism, Virga’s shabby-chic shop is far more inviting: lace curtains, repurposed bookshelves for displays, a tiny crystal chandelier, a snuffling bulldog.

Virga moved here from Italy in December (“for love,” she says; her now-husband lives in Bucks County) and opened her eponymous shop that same month. In Italy, she was a sought-after makeup artist, dividing her time between brides (lots of them; she worked with nearly 1,000 brides last year alone — you do the math), celebs (Ashley Greene, Bar Refaeli) and fashion shows, jetting from Milan to LA to New York. Now, her work is still divided: one part fashion, one part bridal/special event makeup ($50 for special events; $150 for bridal makeup), and — this is what excites me most — one part beauty boutique.  The best bronzer ever awaits.

H&M Is Launching a Beauty Line Featuring Over 700 Products This Fall

H&M

Meet your new beauty go-to. | H&M.

Fast-fashion empire H&M announced yesterday that it is launching a brand-new beauty line, set to debut in the fall. According to reports, the line will kick off with 700 products, but soon expand to over 1,000 items, which will range from nail polish and hair tools to body goods and makeup.

The collection will be twofold: an eco-friendly line called Conscious Beauty (the company is pushing its sustainability angle) and a higher-end, premium line. Look for it in stores worldwide and online starting in September. Prices will range from $2.99 to $24.99. What does this mean for Ulta?

Beauty PSA: You’ve Probably Been Applying Your Concealer All Wrong

Concealer

Dab, don’t smudge. | Shutterstock.

Apply your makeup for enough years and it becomes a mindless routine. Mine is so engrained that I can do it in less than 10 minutes. On the train. So introducing a new product or application method is difficult (it took me about six months to learn to apply my liquid cat-eye on the train without any major mishaps) — even when you’re dealing with something as basic as concealer.

Think about how you apply it: a dab on your finger, then a smear under your eyes, a swipe around your nose, and maybe another smear on your chin. Here’s the problem with this application: No matter how great your concealer is, when you smear instead of tap it on, it doesn’t last as long, doesn’t blend as well, and uses more product than necessary. Need proof?  Read more »

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