As if we needed another reason to confirm Todd Carmichael’s distinguished greatness, the La Colombe CEO, who’s typically globe-trotting and thinking up plans to revolutionize how we caffeinate, just got political.
Okay, so here’s the deal. Todd Carmichael–the man behind La Colombe, the man responsible for the caffeination of a significant percentage of Philadelphians on any given day–is kind of a weirdo. But he’s also kind of a genius weirdo because, among other things, he’s the guy who came up with the idea for putting La Colombe draft lattes in cans. (He also walked, alone, 700 miles across Antarctica to the South Pole, but that’s a whole other story.)
We now have two large pieces of news regarding both said cans and Carmichael’s inherent oddity (or, one might say, excellent marketing instincts). First, La Colombe canned draft lattes are about to be released nationwide in a bunch of big-name stores (something that’s never been done before).
And second, Todd Carmichael is launching a draft latte into space. Which has (as far as I know) also never been done before.
We have a video. You should really check it out.
La Colombe has been going big into the canned/draft coffee market. In the past several months they’ve released their Original, Triple and Vanilla draft lattes, plus a Pure Black cold-pressed coffee in a can. And yesterday, they added a fifth product with their new canned Mocha Draft Latte.
It’s a cold beverage that includes frothy milk, cold-pressed espresso and real cocoa. A 4-pack will run you $12.
And La Colombe isn’t slowing down either. There’s another product in the pipeline already—the Pure Black & White, a cold-brew coffee with a splash of milk and pinch of sugar. The full La Colombe line is already available at Whole Foods stores all over the mid-Atlantic, and at select Target retailers nationwide. And in 2017, the local company is focusing on growing their national presence so that no matter where you roam, you’ll be able to get a can of coffee just like at home.
La Colombe [f8b8z]
Are you following Foobooz on Instagram? No? Then you may have missed our *hot tip* on how to make your La Colombe Draft Latte even better (flavor shots!). And more importantly, it is on Instagram that we’ve made our stand along with Billy Cress against Premature Pumpkin Spicing.
La Colombe opens its first suburban Philadelphia location today in BrynMawr. The Main Line La Colombe opens at 915 West Lancaster Avenue, in a former auto garage. The cafe is part of a new retail and office development at the site named Bryn Mawr Village.
The 2,000 square foot space features skylights, handcrafted wood furniture, indoor plants and planter boxes at the entrance.
Small entrepreneurs and startup companies in Philly now have another option when it comes to flexible co-working office space.
This one comes with beer. And stadium seating. And a host of support services. And a community of other entrepreneurs ready to share their experiences and tips with you virtually as well as physically.
Starting this Friday, La Colombe’s Fishtown flagship is kicking off a night menu of pizzas, hummus and a selection of desserts. The menu takes full advantage of the cafe’s baking operation and wood-fired oven. The pita, made by head baker John McGrath is finished in the wood-fired oven and makes a perfect vehicle for scooping up the hummus and accompanying pickled vegetables.
There is no such thing as too many good pizza options and on weekends, La Colombe will now offer its own Neapolitan pizzas. In addition to a 10″ Margherita pizza, there will be rotating red and white pies.
What happens when La Colombe CEO and host of the Travel Channel series Dangerous Grounds, Todd Carmichael, two scientists from the Monell Chemical Senses Center, and the Geographical Society of Philadelphia get together for a night? A completely elevated coffee tasting experience. And Science.
This Thursday, March 31st at La Colombe’s flagship location at 1335 Frankford Avenue is Dark and Stormy, a special event that explains why 100 million Americans drink at least one cup of coffee a day by looking at the science behind the drink, including the sensory experiences we have with our daily cup(s) of joe.
This morning, Todd Carmichael stood in front of the assembled media at his Fishtown cafe to show off La Colombe Draft Latte in cans. But as is often the case when Carmichael gets talking, there was a lot more shared.
Back in June, Todd Carmichael told Philadelphia magazine that he planned to revolutionize the world with his Starbucks killing canned draft latte. A bold statement for the founder of Philadelphia’s La Colombe but that’s the kind of guy he is.
Shortly after that statement, he rolled out draft latte at all his cafes in Philadelphia, New York, Chicago and Washington D.C. This week, Di Bruno Bros. Rittenhouse Square location at 18th and Chestnut Streets became the first external location to offer La Colombe Draft Latte on tap.
Draft Latte for the uninitiated is a frothy iced latte served from a tap system. The process allows La Colombe to pressurize the milk and give it a silky textured mouthfeel like a traditional latte.