An Exclusive Sneak Peek Inside Primark’s New King of Prussia Megastore


The brand’s new storefront features four video screens. | Lauren McGrath.

If you don’t know Primark by now, you should. It’s Europe’s favorite fast-fashion retailer, with merchandise similar in quality to that of Forever 21 and H&M, but at even lower prices (seriously, $20 for this velvet jumpsuit?). The breadth of the offerings is enormous men’s, women’s, kids, home, beauty, activewear – and in-store merchandise changes over every single day. The best part? Primark pays all of their manufacturers a competitive, living wage, so you don’t have to raise an eyebrow at the insanely low prices you see on the tags. Primark simply has lower profit margins, so that you, the shopper, can get more bang for your buck.

We got an exclusive first look inside Primark’s brand new, ginormous (80,000 square feet!), sensory overload of a store in King of Prussia – the brand’s second US store, which opens tomorrow at 11am. It’s got over 350 light boxes, 200 mannequins, 90 fitting rooms, and a huge 70-foot video screen at the entrance. Here’s what to shop, what to skip, and what to get excited for. Read more »

The Vault Opens This Weekend at Valley Forge Casino

vault logoOpening Halloween weekend, The Vault below-ground bar and music venue adds another new entertainment amenity to the updated Valley Forge Casino Hotel. Bands of all genres will perform in what used to be a country-rock bar, and managers have totally revamped the food and drink menu.

The marketing team is calling it a speakeasy, with black-and-white movies showing and cocktails and light fare reflecting the Prohibition era. HOWEVER. Nothing about the rough-hewn wooden walls, the artfully presented hummus platter or the Smasher muddled drinks says speakeasy. Which doesn’t mean it’s not going to be a fun bar. It’s just not the kind of place you want to don your best flapper dress.

What it does offer is a lot of space, a stage, a dance floor, two bars, 40 bar stools and 60 seats, a VIP area, canned craft beers and tasty modern bites. Particularly notable are the bacon wrapped goat cheese dates, which you order, along with all of the other food, at a side counter. The VIP area has table service.

The Vault will open Fridays 8 pm to 2 am (except the 3rd Friday of the month – 10 pm to 2 am) and Saturdays 8 pm to 2 am. A DJ spins on Fridays and local bands play on Saturdays. Eventually there may be live comedy, burlesque and male revue. Expect to pay a $10 cover on Saturdays after 10 pm.

The Vault [Valley Forge Casino]

Primark, the UK’s Biggest Fast-Fashion Retailer, Is Coming to Philly


A Primark location in Berlin. | 360b /

Teen consumers and fast-fashion addicts alike, you’re about to get the best news ever: Primark, an Ireland-based retailer, is opening its doors in King of Prussia this November. In case you’re unfamiliar with the brand, imagine H&M, Forever 21 or Zara, take 20 to 40 percent off, and you’ve got Primark. Yup.

And it’s also coming to Willow Grove.

Honeygrow, REI and Others Inked for “Lifestyle” Shopping Center in King of Prussia

Here's Honeygrow | Renderings/Video via JBGR Retail

Here’s Honeygrow | Renderings/Video via JBGR Retail

Close your eyes and imagine the first thing that pops in your mind when we say, “King of Prussia.” More than likely, you’re envisioning a mega-mall full of high-end retail, gobs of food, air conditioning and airport-like parking.  You probably go there to shop or eat, but you’re not really there to enjoy the experience, right?

Tom Sebastian, senior vice president acquisition and development of Maryland-based JBGR Retail, wants to switch things up a bit with new 20-acre development called the King of Prussia Town Center, which he described as a “upscale project” with an lively town square hub in the middle surrounded by a bevy of full-service dining options. “This is going to be a very active space,” said Sebastian. “This will be the only lifestyle shopping center in the market.”

The idea is to bring a little of what people love about the Philadelphia lifestyle, namely a pedestrian-friendly atmosphere with outdoor dining, a mix of local and national shops, and activities for all ages, to an area typically known for gridlock and one-stop shopping.

“This is going to be unlike your typical retail strip shopping or grocery community center,” said Sebastian of the $100 million plus project, “[The King of Prussia Town Center] will be where people will want to gather in their free time.”

Read more »

Burberry in King of Prussia Just Launched a Custom ‘Scarf Bar’


Cashmere perfection. | Image via Burberry.

Even though temps are nearing triple digits, I can’t stop myself from lusting over fall buys. And Burberry’s latest addition did nothing to quell my autumnal leanings. The brand just launched (as in, yesterday) a custom “Scarf Bar” both in stores and online. Shoppers can choose a scarf — color, cashmere weight, pattern — and have it monogrammed. (For inspiration, click here.)

Ready to buy? Me, too. I spoke to a representative at the KOP location, who confirmed that they just finished setting up the monogram bar, which is located directly in the front of the store. While they don’t offer the full monogramming in-store, you can check out all the designs and scarf options and order there.

So, summer? I see your sun, and I’m glad for it, but let’s get on with this whole fall thing, ‘kay?

Luke Palladino Opening Restaurant at Valley Forge Casino

Valley Forge Casino CMO Jennifer Galle and Luke Palladino | Photo via VFCR

Valley Forge Casino CMO Jennifer Galle and Luke Palladino | Photo via VFCR

Luke Palladino, who has a history with casino restaurants is adding another LP Steak at Valley Forge Casino Resort to his portfolio. The upscale steakhouse will open this October at the King of Prussia casino. The restaurant will be an upscale steakhouse with seating for up to 205 people in the main dining room plus 25 seats at the bar, 30 seats in the lounge area, and two private dining rooms.

LP Steak will replace Pacific Prime in the Valley Forge Casino, and will join other new features of the casino including the recently opened Valley Beach Poolside Club and the relaunch of the Valley Forge Music Fair.

LP Steak joins the Luke Palladino Hospitality Group, which also includes Palladino’s on Passyunk and Luke Palladino Seasonal Italian Cooking in Linwood, New Jersey.

LP Steak at Valley Forge Casino Resort [Foobooz]

Free Summer Concert Series and Yoga Classes Kick Off in King of Prussia

Photo courtesy of King of Prussia Business Improvement District.

Photo courtesy of King of Prussia Business Improvement District.

This week, King of Prussia Business Improvement District relaunched a summertime arts initiative that gives locals something unique to do at lunchtime. Rock Your Lunch! is a free summer concert series that aims to create a more vibrant community and celebrate the 15,000-plus employees working in the district (and just anyone who wants to come hear some good tunes).

Read more »

Valley Forge Casino Debuts New Pool and Poolside Club

Tom Briglia/PhotoGraphics

The pool at Valley Forge Casino | Tom Briglia/PhotoGraphics

Dodge the rush to get down to the Shore this summer and head over to King of Prussia instead. Valley Forge Casino Resort just cut the ribbon on its brand new Valley Beach Poolside Club.

The standout attraction at the club is its 22,000-gallon, four-leaf-clover-style swimming hole. It is open to the public Thursdays and Fridays from 2 p.m. until midnight; Saturdays from 11 am until midnight; and Sundays 11 am to 11 pm. Best of all: After 6 pm, the pool is 21 or older.

Read more »

Spotted Green Space: Linear Park Planned for First Avenue in King of Prussia

Rendering courtesy of Red Balloon PR.

Well, check you out, KoP! We’ve caught word of the King of Prussia Business Improvement District joining forces with Upper Merion Township to spearhead a new Linear Park along First Avenue. According to a press release, the business park is part of their “Complete Streets” plan for First Avenue and is slated to replace a strip of under-utilized lawn areas between North Gulph and Allendale Roads in King of Prussia’s recently rezoned mixed-use district.

Public amenities to look forward to with the upcoming green space include multi-use bicycle and pedestrian paths, seating areas, benches, trash receptacles and site lighting. From a long-term view, the new space is expected to become “a venue for people to exercise, socialize, or reflect, and creates opportunities for ecological stewardship,” as LRSLAstudio principal Julie Bush put it (the firm was hired as the landscape architect). The First Avenue Linear Park is anticipated to increase access throughout the business park district, amp up pedestrian safety, and make way for potential green infrastructure opportunities, among other things.

Read more »

Morning Headlines: $60 Million Apartment Complex Planned in King of Prussia

751 Vandenburg Boulevard, King of Prussia | Image: Google Street View

751 Vandenburg Boulevard, King of Prussia | Image: Google Street View

Thanks to some new zoning changes that promotes density and mixed-use projects in the business park area, King of Prussia is looking to become more than just a place with one of the largest mall in all the land. The Philadelphia Business Journal’s Natalie Kostelni reports that  homebuilder Bentley Homes has teamed up with Cornerstone Communities out of Villanova to create a $60 million plan to bring a 320-unit residential community to 751 Vandenburg Boulevard. It is “one of the first projects that will take advantage of the new zoning,” says Kostelni.

The 20-acre site, which rests north of the mall and east of Valley Forge National Historic Park/Valley Forge Casino in the King of Prussia Business Park, will consist of four apartment buildings that will have a central courtyard with “landscaped rooms” for community enjoyment. Plans also include a cafe that will be open to the public, according to Kostelni.

Headlines: Charges in Real Estate Scheme…

Read more »

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