Last year, Philadelphia magazine named Pizzeria BeddiaBest Pizza in Philly and it’s been onwards and upwards for pizza genius Joe Beddia since then. Today Bon Appetit named Beddia the pizzeria… not best in Philly, not best in Pennsylvania, not even best in the Northeast, but the best in AMERICA.
With this news the lines will only get longer, but we’re willing to wait. Huge congrats to Joe, “the Pizza Saint” for this recognition – the man deserves it – after all, he does hand-make every pie himself.
Joe Beddia would’ve flunked out of Wharton for sure.
Consider the pizzaiolo’s business plan. He offers three pies, whole only, in a Fishtown storefront that’s legally prohibited from seating customers. There are no logos on his takeout boxes and no takeaway menus on the counter, and the restaurant has no phone.
And a year after he opened, Beddia is a veritable pizza superstar.
At first it was just the neighbors coming — which was all he really envisioned. But then people started schlepping in from Center City to line up outside his door. And then from Delaware and D.C. And soon, Bon Appétit “Foodist” Andrew Knowlton was horning in on the action.
So how does this happen to a place that is open four evenings a week, routinely reaches hour-plus waits less than three minutes after unlocking the door, and requires takeout orders to be placed in person?