Meet the new braintrust of Philly.com. These are the guys who may hold the future of Philadelphia’s two major daily newspapers in their hands.
Mike Topel, the executive editor of Philly.com, is an old hand — he worked on the print side at the Inquirer, then Philly.com, before leaving for several years. He returned this summer to lead the operation. Eric Ulken arrived shortly after from the Seattle Times to become the site’s director of digital strategy — a position that has a foot both in journalism and the business of Philly.com
With the recent announcement that the Inquirer and Daily News sites are shutting down and folding into Philly.com, this duo’s work becomes more important than ever to the future of the Interstate General Media, which owns all three organizations. It’s a fraught assignment: The three newsrooms have a spotty record, at best, of cooperation. Philly.com has had its own reputational problems. But the duo vows a renewed emphasis on journalism — and on making that journalism look good on the web.
The two sat down with Philly Mag recently to talk about the future of Philly.com, how to get three newsrooms to cooperate together on the web, what went wrong with the newspapers’ websites, and Philly.com’s advantages in the marketplace.
Oh, and we talked about comments. Of course.