IKEA calls itself the Life Improvement Store, and it’s now expanding its services to make good on that moniker. Taking a page from the book of home-makeover shows that have become so popular, the Swedes have launched the “grassroots” IKEA Home Tour, which will send a team of experts to different cities to work with desperate homeowners (design-desperate, that is. This ain’t no Extreme Makeover).
The IKEA “Home Tour Squad” is composed of five IKEA employees (pictured, left) who are leaving their store-bound jobs and going on the road to provide two makeovers in each city they visit. So far the cities on that list include Atlanta, Charlotte, Baltimore/D.C., New York and Philadelphia.