This is pretty awesome: Nowness.com, a luxury lifestyle web magazine, launched its first ‘shoppable’ video today. It features a troupe of contemporary dancers from a London dance company, guys clad in tighty-whities, girls in simple white slips and underwear. As the film progresses, clothing floats into the frame and onto the dancers: a blue Haider Ackermann dress, a Bottega Veneta jacket, a Kenzo top, a striped Louis Vuitton skirt. But here’s where it gets amazing: The entire video is interactive. Click on the articles of clothing you like as you watch—better do it fast; these dancers whirl about quickly!—and they’ll be instantly saved for you to review later. At the end of the video, click on the icon at the bottom right-hand of the screen and you can see descriptions, materials and designers of the pieces you liked. Even better, it takes you to a third-party e-commerce site where you can actually purchase the clothes. Watch the film below, and try not to fall into the rabbit hole: I’m already fantasizing about a time where movies and TV shows are shoppable. Could you imagine being able to shop, say, the SATC movie, Funny Face or, OMG, Clueless?
In fashion news that will make you squeal with glee: Saint Laurent (yep, still looks sorta naked without the ‘Yves’) has opened a new store! In Pennsylvania! In the King of Prussia mall! Yes, go on. Let that soak in for a little bit. Okay, here are the details: The space is in the lower level of the Plaza, sandwiched between Ferragamo and David Yurman, right across from Neiman Marcus. It’s 1,800 square feet, and features men’s and women’s ready-to-wear and accessories.
I spoke with the store’s general manager, Jacquelyn Merrin, who confirmed the store opened this morning, without much fanfare (in fact, there were still ladders up yesterday!). “We try to keep it word of mouth,” she said. “We like to keep it exclusive. And the response today has been phenomenal. We’ve had everyone in here checking out the collection. We’re making our stamp.”
The store’s open until 9pm tonight. Go there. Now. (Oh, and welcome to the neighborhood, Hedi.)
Mouna Ayoub is a regular woman just like you and me. She once worked as a waitress, she eats egg sandwiches and sometimes she wears jeans. And also she owns a yacht, enjoys sleepovers with the King of Spain and has the largest private collection of haute couture in the world (over 1,600 pieces, each costing up to $400,000).
- Get inside the mind of Downton Abbey‘s costume designer. Here she dishes on the early Jazz Age costumes you saw this season, and why Edith is showing so much skin. [The Cut]
- Do you have proper makeup counter etiquette? (Probably not.) [Huffington Post]
- All you need to know about high fashion right now: Moschino designer Jeremy Scott sent McDonalds, Fritos and SpongeBob SquarePants down the runway. [Fashion Bomb Daily]
Quick: How do you pronounce Proenza Schouler? (That last name sounds like ‘schooler.’) Dries Van Noten? (It’s actually ‘drees.‘) And Rodarte? (That would be ‘row-dar-tay.’) There’s no shortage of designers with terrifyingly tongue-twister names—Mary Katrantzou, Maison Martin Margiela, Ann Demeulemeester, to name just a few—and pronouncing them wrong can be fashion suicide. But sometimes, pronouncing them correctly (outside of the fashion world, at least) can feel akin to ordering “pommes frites” at Burger King.