New Tourism Campaign: “Phillyosophy”

photo of phillyosophy tourism campaign

A detail of one of the ads from the new Phillyosophy campaign.

You remember the WithLove, Philadelphia XOXO campaign. It consisted of ads like this one:


For 2014, things have changed. Though the new ads are still under the WithLove, Philadelphia XOXO umbrella, Visit Philly has announced a big change of direction for the campaign, which is now called Phillyosophy. VisitPhilly’s Media Relations Director Cara Schneider says the campaign represents “a more confident voice of Philadelphia” and was inspired by the city’s most well-known philosopher (other than me, after a few drinks): Ben Franklin.

Below, three of the ads they’ve designed.

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Best Name Change of the Year: GPTMC Becomes Visit Philadelphia

We salute you, GPTMC — and we’re happy to say that for the last time. The Greater Philadelphia Tourism Marketing Corp. has long been a tongue-twister of a name, and the oft-used acronym, GPTMC, is a serious cut-and-paste affair for writers.

Today the tourism agency made a welcome announcement: It is changing its name to Visit Philadelphia, echoing the name of its award-winning website,


WATCH: Outtakes of Miss Richfield’s
Philly Tourism Ad

Last month, when the Greater Philadelphia Tourism Marketing Corp. (GPTMC) debuted its LGBT-focused travel ad starring Miss Richfield 1981, the commercial got mixed reviews. Some loved it, cackling as the big-bouffanted dame ran around Philly taking selfies at her favorite landmarks. Then there were the skeptics, who wondered why GPTMC used an out-of-town drag queen when Philly has SO many of its own to choose from.

Whatever your stance on the ad – which marks the 10th anniversary of GPTMC’s “Get your history straight and your nightlife gay” campaign — I think we can all agree that Miss Richfield is one funny bitch. That’s never more clear than in these outtakes that Visit Philly just released, where she cuts up with a Betsy Ross impersonator, rallies for shirtless joggers and rolls around like a mad woman on the steps of the Art Museum. Check it out above.

Philly Launches Guest Pinterest Program, Proves We Are Stylish

Interior decorator and AphroChic founder Jeanine Hays knows the power of the Pin: The most popular topic on the social website that allows users to post photos on their bulletin boards and share them with friends is home decor and design. Hays already has more than 9,0000 Pinterest followers who monitor her Pinterest boards to see what she puts up–after all, a woman who’s a regular expert on HGTV, DIYNetwork, Houzz and who served as an online guest judge for the 2010 season of HGTV’s Design Star.

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Food & Drink Innovators in Philadelphia

In addition to the Stephen Starr defense in November’s Innovators cover story in Philadelphia magazine; the following men and women who have a large impact on Philadelphia’s  food and drink scene were also given props:

  • The Urban Planner – Paul Levy
  • The Philly Promoter – Meryl Levitz
  • The Culinary Powerhouse – Audrey Taichman
  • The Veggie Activist – Yeal Lehmann
  • The Barroom Progressive – Lêe
  • The Iconoclast Chef – Michael Solomonov
Check them all out in Philadelphia magazine.

The Smartest People in Philadelphia [Philadelphia magazine]

Foodspotting with VisitPhilly

Today VisitPhilly has announced a partnership with Foodspotting, the social network that is kind of a combination of FourSquare and Flickr for food photos.

As part of the partnership, VisitPhilly has created a series of Guides to Philadelphia food including Famous Philly Flavors, Tastykake-inspired Dishes, Beer Lovers’ Breweries, Veg-Out! and Philly Homegrown, featuring local eats and supporting Philly’s food producers.

If you complete the Famous Philly Flavors guide by May 25, 2011 you will be entered to win an overnight stay at a luxury Philadelphia hotel, a City Food Tours’ Flavors of Philly excursion for two and a $100 Garces Restaurant Group giftcard. Ten randomly selected first-prize winners will each win a Flavors of Philly tour by City Food Tours.

VisitPhilly Guides [Foodspotting]

VisitPhilly [Official Site]
Introducing Visit Philly’s New Foodspotting Program

Victory to Spread Summer Love Again

Victory Brewing Co. and the Greater Philadelphia Tourism Marketing Corporation (GPTMC) are joining up again this summer for the second year of Summer Love Ale. The golden beer was a big success last year and will be launched nationally in 29 states this May, how’s that for branding the city and beer together?

And for the first time the approachable and refreshing beer will be available for sale in bottles to the general public.

With Love

The Greater Philadelphia Tourism and Marketing Corporation has kicked off a new marketing campaign, With Love Philadelphia XOXO that includes short love letters from Philadelpia to all sorts of potential visitors. Understandably, Philadelphia’s restaurants figure prominently.

Below is a BYOB poster and after the jump is a sidewalk scene of Parc. Just one question, can you guess the BYOB?


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