Franklin Flea will debut its first open-air market in Philly next weekend, in Society Hill at the McCall School Yard. Founder Mark Vevle tells me he’s curated a collection of vendors selling everything from vintage home goods (Hood & Antler) and clothing (Coast to Coast Mobile Vintage) to new and handmade products by purveyors like Yardsale Press, and Enliven.
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The Franklin Flea, Philly’s homegrown answer to the Brooklyn Flea’s departure, reopens tomorrow from 10 to 5 in the historic Strawbridges’s building at 801 Market street, and it’s worth bringing your appetite as well as your hand-sewn shopping bags.
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Photo courtesy of Franklin Flea.
Shoppists, there’s a trend in our midst and it’s not of the clothing variety. It was brought to our attention by Franklin Flea founder Mark Vevle that more and more Franklin Flea vendors are making the jump to brick-and-mortar locations. He described sending an email to last year’s vendors to gauge interest and was met with five replies informing him the respective vendors were opening their own shops or expanding within Philly. If he harbors any resentment, you certainly can’t tell. “It’s not a bad problem to have,” he says.
So, what gives? Why are vendors making the jump? And is Franklin Flea really the key to retail success?
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So the Brooklyn Flea couldn’t hang in the ‘illadelphia, but since we like us some vintage knickknacks as much as the latest Bed-Stuy transplant, we’re lucky that Mark Vevle stepped up to craft our own version. The Franklin Flea, a pop up flea market, has operated the last several Saturdays in the space of the former Strawbridge’s at 801 Market Street. It’s definitely the place to go if your holiday shopping list includes things such as the following: assorted collection of mismatched wooden drawers, mid-century modern furniture, replica of a Vespa poster, vintage Pyrex, or locally-crafted jewelry. Even if your personal design aesthetic doesn’t include artfully placed typewriters, consider stopping by the Flea for the food.
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Image via Curbed Philly
Yesterday Curbed Philly had an item breaking down and explicating New York imports that have made it here and those that haven’t. Sandy Smith touched on this in a column for PhillyMag.com about the Brooklyn Flea’s departure, which he attributes, in part, to its NYC branding. Those transplants that haven’t flaunted their New York-ness do better, Smith said.
Here’s what Curbed’s Tishon Woolcock had to say:
Brooklyn Flea/FAIL: “Has anyone mentioned the fact that Philly already has great flea markets and thrift shops?”
3rd Ward/FAIL: “Reportedly, mismanagement – more than a move to Philly – was responsible for 3rd Ward’s undoing”
Shake Shack/SUCCESS: “Philly has little beef with the chain’s arrival”
Barcade/SUCCESS: “The friendly staff, inviting decor, plus games and craft beer make Barcade an excellent addition to the city’s bar scene.”
Fette Sau/SUCCESS: “A year in, the brisket is still selling by the pound.”
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Photo courtesy Mark Vevle
Victor Fiorillo has a question-and-answer session with Mark Vevle, the founder of Franklin Flea and the local manager of Brooklyn Flea Philly that recently decided to close up shop. Franklin Flea will run for six weeks on the first floor of the Strawbridges building at 8th and Market and there will of course be food. Luke’s Lobster, Hot Diggity and La Porchetta will all be there, plus some new food vendors he’s remaining mum on.
The first Franklin Flea will be Saturday, November 16th. Check out what else is in store in the Q&A.
Q&A: Franklin Flea Founder Mark Vevle [Philadelphia Magazine News]